Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch The Growth Hub Podcast

Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch.

Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including:
1. Strategy
2. Goals
3. Audience & positioning
4. Launch activities
5. Internal marketing
6. Launch day
7. Post-launch activities

If you launch products in SaaS, you'll love this episode!

Links

The Product Launch Masterclass >> http://www.theproductlaunchmasterclass.com/
Privy >> https://www.privy.com/
Ben & Jerry's: The Inside Scoop >> https://www.goodreads.com/book/show/261822.Ben_Jerry_s
The 22 Immutable Laws of Marketing >> https://www.goodreads.com/book/show/33449.The_22_Immutable_Laws_of_Marketing

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