Death, taxes and the celebrity beauty brand Smart Casual

There are three certainties in life: death, taxes, and celebrities starting their own beauty brands.
What started as a few fragrances soon turned into a tsunami of celeb-backed beauty brands attacking us from every corner of Mecca, Sephora, and Priceline. But how did this happen and what brands are here for the long haul?
This week, Lexie recommends taking a look at @thisislibertyroad and @goodbyecroptop for some over 40’s fashion inspo.
Charlotte recommends ‘Ariana Madix is making a fortune from all this’ from the Cut.
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Thanks for listening, love ya, bye! 

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