Dental Marketing Theory - A Podcast by Gary Bird Gary Bird

Host Gary Bird and IT expert Reuben Kamp delve into recent cybersecurity breaches affecting major dental organizations like Aspen Dental, Henry Shine, and Change Healthcare. They discuss the impact of these hacks on the dental industry and the importance of strong cybersecurity measures, especially for smaller dental offices. Reuben emphasizes the necessity of basic cybersecurity practices, such as having proper backups, to prevent ransomware attacks and protect patient data, highlighting the...

In this podcast episode, Gary Bird and Steve Jensen discuss the nuances of the dental industry, focusing on trends in treatment presentation and patient acceptance. They delve into the data analytics provided by Dental Intel, examining how treatment costs and acceptance rates have shifted over time, and explore the challenges of patient financing and appointment scheduling. The conversation also touches on broader industry trends and the impact of economic factors on dental practices.Connect ...

Ali Oromchian, founding attorney at Dental & Medical Counsel, joins Gary to talk about why so many dentists face lawsuits over HR problems, how to do a better job protecting your team and practice, and why this is an especially big deal for expanding dental groups or emerging DSOs.Connect with our Guest Here ⤵️Ali Oromchian Founding Attorney at Dental & Medical Counsel, PCWebsite: https://www.dmcounsel.com/➖➖➖➖📧 We have been invited to speak on the main stage at the Dykema Confer...

Gary talks with Steve Jensen about the significant impact of understanding key business metrics on the growth of dental practices. Steve shares groundbreaking industry statistics, highlighting trends such as the rise in cancellations and no-shows, and explores strategies to enhance patient retention and treatment acceptance rates. Their discussion delves into the challenges and opportunities presented by COVID-19, emphasizing the importance of data-driven decisions in navigating the evolving ...

Pedro Becker, CEO of Becker Alliance, Zenith Dental IT, and Axle, talks with Gary about his unique journey into the dental industry as well as his contributions to digital transformation and cybersecurity. The two discuss how Pedro’s companies integrate technology to streamline dental practices' operations and the vital steps practices can take to protect against the increasingly common threat of cyberattacks.Connect with our Guest Here ⤵️Pedro BeckerFounder and CEO of Becker AllianceWe...

Host Gary and guests Brian Colao and Dee Fischer discuss the upcoming Dykema DSO Conference 2024, highlighting its unique features and the value it offers to attendees. They delve into the new "powerful three hours" segment designed to provide actionable insights for improving EBITDA and the overall value of dental service organizations. The conversation also covers a range of topics, from workshop details to keynote speakers, emphasizing the conference's blend of education, networking, and e...