ECOMMERCE: How to prepare for Black Friday Sales

With global Black Friday sales hitting 9 billion dollars last year – yes, that’s billion with a B – we’re gearing up for record-breaking figures in 2021. In this episode I take you through what Black Friday is, how it’s different to Cyber Monday, and how you can prepare your business to take full advantage of what we anticipate will be the biggest shopping day of the year.

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