A lot of entrepreneurs are uncomfortable with the thought of 'selling' someone into their program. But the truth is that a good sales conversation is not at all salesy, and is, instead, a gift to your potential client as it allows them to truly see how much what they say they want is really worth to them.
Fraser Thom runs a sales coaching business, specialising in high-ticket sales. he leads and trains teams of coaches for industry leaders in the online marketing space.
He is also the co-founder of The Secrets Of Selling Academy, a training program where people learn the skills required to become high-ticket sales coaches.
In this interview he talks about how to take people on a journey that allows you to easily close them into your program in a way that is not at all salesy.