F45: Rob Deutsch on building an international fitness phenomenon

Rob Deutsch, alongside his business partner Adam Gilchrist, have pretty much nailed the formula to scaling a franchise-based operation – and the results speak for themselves. As it stands, they’ve sold 900+ studios globally. That’s impressive in its own right, but it’s the speed in which this growth has taken place that’s truly remarkable, achieved in just four years. Four. Goddamn. Years.

That growth means F45 is comfortably the fastest franchise rollout in Australia ever, enabled it to nab the mantle of the fastest growing fitness franchise globally, and fourth fastest growing franchise in the world full stop.