GTM Made Simple

Sangram Vajre
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GTM Made Simple

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

  1. 20/06/2023

    [Replay] Product-First Marketing: Product Experience Is Your Brand

    Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.” And most marketers would be wrong… What you need to understand more than anything else is your product.In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing—an approach that creates more cross-team collaboration and, ultimately, more successful marketing.They discuss: • Why writing about your product is not the same as understanding it • Why marketers need to work more closely with product development teams • Practical ways to shift to a product-first mindsetAdditional Resources:You can find Amber on LinkedIn and on her website, repurposeden.comMOVE: The 4-Question Go-To-Market FrameworkKey Takeaways: “Go to market is not just the sales channel.”Small departments can make a big impact—with intentional strategy. Good relationships between each team and department in your GTM strategy are the keys to success.

    1h 3m

  2. 23/06/2022

    [Replay] From CMO to CEO: A Conversation with Jeff Perkins

    With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?In this replay episode, we speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO.What we discussed:A background on Park Mobile & how Jeff became a CMOWhat compelled Jeff to become CEO & relationship buildingThe timeline to become a CEOThe power of networkingThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market Framework

    50 min

  3. 16/06/2022

    GTM is a group effort with Muhammad Yasin

    Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:“Go to market is not just the sales channel.”Small departments can make a big impact—with intentional strategy.Good relationships between each team and department in your GTM strategy are the keys to success.

    20 min

  4. 26/05/2022

    Kyle Lacy is certain marketing owns go to market

    Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with Kyle Lacy, SVP of Marketing at Seismic (formerly CMO of Lessonly, which was acquired by Seismic) to dive into his answer to the big GTM question. Kyle confidently says that marketing owns go to market, and he’s sharing his reasoning–from his passionate standard for BDRs reporting up through marketing, to the power of brand on an entire customer lifecycle. This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:Marketing owns the experience. Therefore, they own GTM.Go to market is an understanding of which channels and segments work“You can’t build an amazing product if nobody hears about it”

    18 min

  5. 19/05/2022

    Why Christopher Lochhead HATES the MOVE Book

    Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning!Christopher Lochhead–author, entrepreneur, advisor, and VC partner–absolutely loves category creation, and he’s got dozens of stories to prove exactly why he’s such a champion of it. He’s sharing these stories (and his very hot takes on the MOVE framework) with us on this episode.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

    27 min

  6. 12/05/2022

    Author's Cut: The "E" in MOVE

    Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last...In this week's Author's Cut episode, Bryan and Sangram dive into the last (but not least) letter of the MOVE framework: the "E" for Expansion. Listen in to learn how to know when it's time to expand, where you should expand your business, and how you can measure KPIs that matter.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:Why "expand" is the last step in the "MOVE" frameworkHow to continue the journey of growing your companyWhat you need to expand effectively into other markets, verticals, and geographies

    7 min

  7. 05/05/2022

    Author's Cut: The "V" in MOVE

    There are important processes that every go-to-market leader should have in place to know they’re on the right track.Do you know what they are?In this episode, co-authors Sangram and Bryan are breaking down the “V” in the “MOVE” framework–velocity–and how organization can use the enablement ramping to scale their business effectively, no matter what stage they’re in.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:The importance of velocityHow GTM leaders can know when (and how) to scaleHow to create “enablement ramps” that will ensure successful scaling

    7 min

  8. 28/04/2022

    Author’s Cut: The “O” in MOVE

    Every company wants to scale well. How can they guarantee that they’ll do it right?The answer: revenue operations.In this episode, Sangram and Bryan dive into the “O” of the MOVE framework–operations. They talk about exactly what your operations team, tactics, and strategy should look like at every stage of your business. Consider this episode your RevOps 101 course.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:What RevOps is, and when you should be focusing on itQuestions every company needs to be asking when creating operations plansExactly what your RevOps scorecard should look like (and why you should be presenting it at every exec meeting)

    7 min
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    About

    Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

    Information

    • Creator
      Sangram Vajre
    • Years Active
      2016 - 2023
    • Episodes
      998
    • Rating
      Explicit
    • Copyright
      © 2023 GTM Partners
    • Show Website
      GTM Made Simple

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