Let's Talk Revenue Marketing

Revenue Marketing Alliance
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Let's Talk Revenue Marketing

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

  1. 28/03/2024

    Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney sits down with Carlota Feliu, Head of Marketing for HP's 3D Printing Division, to get the lowdown on what it really takes to keep prospects engaged and deals moving over those stretched-out 12-18 month evaluation periods.

    36 min

  2. 21/02/2024

    Data and creativity: A match made in marketing heaven, with Keith Povey

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing.

    33 min

  3. 07/02/2024

    How to build demand-generation strategies for scale with Carol Howley

    In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale.

    43 min

  4. 13/12/2023

    How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

    Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.

    48 min

  5. 15/11/2023

    How to leverage events to drive revenue, with Paul Sweeney and Darya Krakaviak

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand & Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering: Where they sit within the revenue marketing frameworkHow to measure ROI properly from eventsHow to make sure your events are working in service with revenueConnect with Darya on LinkedIn.

    33 min

  6. 13/09/2023

    AI applications in the B2B marketing world, with Eve Chen and David Cyrus

    In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world. They explore: Recent studies and trends they have seen around generative AI in marketingBenefits of applying AI in marketing Capital investment in AI The ROI of adopting AI into your revenue generation effortsOpportunities for using AIAnd a whole lot more...

    1h 4m

  7. 16/08/2023

    How to optimize your paid media spend on a budget, with Paul Sweeney and Austin Beveridge

    Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains. In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited.  Whether you're operating with a shoestring budget or just looking to get more bang for your buck, you'll take away actionable tips to refine your media strategy.  Want more expertise from Austin? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.

    38 min

  8. 02/08/2023

    Fostering a better relationship with the sales team, with Paul Sweeney and Rodolfo Yiu

    In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team.  Get ready to unlock the secrets behind key inbound and outbound metrics that fuel revenue growth, discover the KPIs that drive success, learn how sales can supercharge revenue marketing, and a whole lot more. Want more expertise from Rodolfo? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.

    32 min
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    About

    From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

    Information

    • Creator
      Revenue Marketing Alliance
    • Years Active
      2022 - 2024
    • Episodes
      24
    • Rating
      Clean
    • Copyright
      © Product Marketing Alliance LTD
    • Show Website
      Let's Talk Revenue Marketing

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