Future-Proof Selling

Steven Norman : Author, Keynote Speaker & B2B Sales Consultant
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Future-Proof Selling

A must-listen for B2B sales and business leaders, where Steven Norman discusses today’s world-class B2B sales strategies with global sales thought leaders, frontline sales professionals, coaches, Entrepreneurs, and industry influencers. Sales and buying have both dramatically changed... have you kept up the pace?

  1. 06/03/2023

    How to Influence Enterprise Buyers with Douglas Cole

    Douglas Cole is an Enterprise Sales Leader at LinkedIn, an advisor with start-up accelerators in Canada and the U.S., and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. If that isn’t enough, he has also authored The Sales MBA: How to Influence Corporate Buyers. Doug joined the LinkedIn team because he believes in their vision and values, and he’s committed to refining his craft as a leader. Doug’s team helps B2B sales organisations thrive in our digital era. He is actively involved with internal education: as a faculty member of LinkedIn's Data-Driven University (DDU), creating professional development programs with institutional partners, and standing up a Mini-MBA for the global sales team. He’s also on the leadership team that sets direction for LinkedIn Canada. “My career spans consulting, education, and sales. Three interests are at the heart of this journey. I like big picture thinking and analysis. That’s the consultant in me. I like distilling first principles to help others improve. That’s the educator in me. I like driving growth and rallying around a common purpose. That’s the sales leader in me. In essence, I enjoy teasing out hidden sources of meaning in our personal and professional lives.” - Douglas Cole Key Points of our Discussion Douglas’s new book The Sales MBA: How to Influence Corporate Buyers The general lack of Business Acumen in Salespeople The saturated knowledge economy Understanding the external dynamics Getting to know the organisational dynamics Nailing the interpersonal dynamics Becoming a strategist for the industry Becoming a change agent for the company Becoming a decision architect for the customer Choosing language and messaging carefully Behavioural economics in sales To connect with Chris, you can find him here on LinkedIn Find More on his book: The Sales MBA here

    26 min

  2. 09/02/2023

    Hiring Driven Top Sales Performers with Chris Croner

    Dr. Christopher Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® online sales test and The Drive Interview, both used for hiring “Hunter” salespeople. Using this method, he has helped more than 1,400 companies worldwide to hire and develop top-performing salespeople. Dr. Croner has served as an adjunct faculty member at the Chicago School of Professional Psychology, teaching personnel selection in the Industrial Psychology Master of Arts program. His is is an active member of the Consulting Section of the Illinois Psychological Association and former Co-Program Chair of Chicago Industrial/Organizational Psychologists (CIOP). “In 2002, I discovered there was a lack of assessment tools specifically targeting Drive in sales candidates, so I set out to develop my own sales assessment test. After years of research, development, and validity testing, I developed The DriveTest®: The only sales assessment that is scientifically designed to identify candidates that possess the three non-teachable traits common to top producers. Want to start hiring top sales talent? Let me offer you a free DriveTest® right now. Visit: https://salesdrive.info/free-trial-request to access a free test.” - Dr Christopher Croner Key Points of our Discussion Chris’s clinical psychology background and entry into sales The three key un-teachable personality traits that create “Drive” The cost and dangers of hiring on “gut feel” Best practice hiring processes to secure high performing hunters Tips to attracting high drive applicants in your ads Communicating culture and opportunity The well-constructed phone screening process The importance of a structured behavioural interview Designing the right interview questions The power of an assessment PRIOR to interview To connect with Chris, you can find him here on LinkedIn Find More on Sales Drive here

    27 min

  3. 07/12/2022

    Crush Your Quota with Ian Koniak

    Ian Koniak is an accomplished sales coach, trainer and keynote speaker who helps B2B Account Executives perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level. Ian has been a top performing Account Executive for 19 years, with over $100M in career sales at Fortune 500 companies. He's led and developed teams, and was recently the #1 Account Executive in the Enterprise Select Division at Salesforce.  Ian is now on a mission to share his secrets to success with the sales community. Most recently Ian worked as a Strategic Account Director for the Enterprise West Sales team at Salesforce, where he partnered with their largest customers to help them drive growth, innovation, and success on the Salesforce Platform. At Ricoh, he led a team of 10 Sales Managers and 70 reps responsible for 60M Annual Revenue across hardware, software, and services. “After a near death experience, I started a coaching business to serve others and help them achieve incredible success. My mission is to share my learnings over 19 years in tech sales to help AE's perform their best.” - Ian Koniak Key Points of our Discussion Ian’s impressive sales success story Discipline vs being “motivated” Mindset and personal development Getting in the habit of doing the hard things Steven Covey’s time management quadrant Selling in a recession Innovatively creating opportunities in sales To connect with Ian, you can find him here on LinkedIn Or visit Ian's Website https://iankoniak.com/  to learn more

    38 min

  4. 26/09/2022

    Sales Hiring in a Candidates' Market with Dan Kijewski

    Dan Kijewski is Senior Director of Enterprise and Staffing Sales at Talent.com - a leader in the recruitment advertising and technology space. He is responsible for sales strategy, strategic planning, recruitment, marketing, product, and all activities required to grow the US Enterprise and Staffing team into a $25m+ business over the next 12months. Dan has 20+ years of sales experience, coupled with his recruitment expertise and deep knowledge of the current market. Dan shares his valuable insight on hiring sales talent in a candidate’s market, and how both employers and candidates should approach recruitment processes in order to have the best outcomes for all involved.  “Small and Medium Sized Businesses especially (SMBs) need a plan to have a consistent pipeline of candidates at their disposal. In the current candidate market, they need to be prepared to lose people as well as learn how to bring on new candidates faster and expect these hiring challenges to continue for the foreseeable future.” - Dan Kijewski  Key Points of our Discussion Handling recruitment in a candidate's market The impact on HR leaders Culture and mental health focus The shift in how leaders need to treat their team Sales hiring and interview processes Key indicators (and red flags) to look for in an interview Customer success strategies To connect with Dan, you can find him here on LinkedIn Find More on Talent.com here

    26 min

  5. 04/09/2022

    Developing The Sales Process For Founders with Brendan McAdams

    Brendan McAdams is Co-founder of Expertscape, a global directory of medical experts,  And also Founder of Kiinetics.  Kiinetics is a specialty B2B sales coaching and consulting practice with an emphasis on sales strategy and techniques, marketing, customer success and relationship management.  Brendan has particular industry experience helping healthcare technology companies advance their sales success into health plan, ACO and health system markets. Over the last 10+ years, Brendan has helped dozens of founders recognise, attack and overcome the very common challenges unique to early-stage startups: Fear of rejection Dealing with competing responsibilities Handling proposals and customer negotiations Managing the revenue expectations typical of an evolving product roadmap Navigating the complexities of developing a repeatable (and standardized) implementation and successful onboarding process Brendan has also written a book on sales fundamentals, SALES CRAFT, that outlines 50 fundamental sales skills, practices and ideas that every sales professional should consider as they work to improve their sales effectiveness. Key Points of our Discussion Why Founders “fear” the sales function  Key challenges for early stage startups Narrowing your ICP before building out the product The unique and powerful position of the Founder The importance of a good system and process Getting into the “expert mindset” Learning to say “no” to a potential customer Brendan’s sales accelerator program To connect with, and learn more about Brendan you can find him here on LinkedIn Discover more about his offerings at Kiinetics.com

    28 min

  6. 22/08/2022

    Sell Without Selling Out with Andy Paul

    Andy Paul has been in sales for over four decades. In his professional career I’ve sold everything from computers to small businesses to complex communications systems that sold for tens of millions of dollars to some of the world’s largest enterprises.  Andy has grown and managed large sales teams from scratch and coached average performers into being top producers. Andy closed hundreds of millions of dollars in products and services before starting his own company. Andy is ranked #8 on LinkedIn's list of Top 50 Global Sales Experts and more than 170,000 people have signed up to follow the knowledge he shares. His hit "Accelerate Your Sales" podcast was acquired by Revenue.io in 2020. Since re-named "Sales Enablement with Andy Paul", the show continues to inspire thousands of sales professionals each week. Andy has also written two award-winning sales books, "Zero-Time Selling" and "Amp Up Your Sales".  As a bit of an introvert, Andy was not your typical salesperson. His first employer didn’t think he’d ever succeed because they believed he was “too analytical.” It’s his different approach to sales that inspired his new book “Sell Without Selling Out.” A proven framework to increase win rates and shorten decision cycles without the salesy behaviours that buyers hate. Key Points of our Discussion Are salespeople getting better at selling? Or perhaps worse Ask better questions and make deeper connections Selling out vs “selling in” The four pillars of “selling in” How we should view and approach our careers in sales What type of seller is really going to make it big? Could processes and playbooks be a constraint?  Properly understanding the purpose and power of discovery The power of small talk The real meaning of providing value To connect with, and learn more about Andy you can find him here on LinkedIn Discover more about his offerings and his new book “Sell Without Selling Out” at andypaul.com

    33 min

  7. 17/08/2022

    Accelerate Each Stage of the Buying Process with Patrick Baynes

    Patrick Baynes is CEO of Nerdwise who helps sales teams “Sell More Wisely.” Nerdwise is an  all-in-one sales enablement solution to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Clients get VIP access to list generation, campaign management, lead scoring and coordinated marketing activities. Nerdwise is used by leading sales teams including Sandler Training, BTI, RAP Index, DP3 Tech, Reflective Energy, Lynk Capital Markets, TechAdvisors and hundreds more. Patrick has been in the tech space for a long time, working at LinkedIn was his first job out of school and the perfect launch pad into the internet and software space. He was once told that if he was sliced open to see what he was made of, it would mostly be LinkedIn DNA. Following LinkedIn, Patrick co-founded PeopleLinx, the first employee-based social marketing solution for LinkedIn. The company was acquired in 2015 by Frontline. We discuss how companies can work smarter and grow faster by leveraging the latest marketing systems, technologies and best practices. Key Points of our Discussion The challenges of choosing the right tools  Bringing sales and marketing together  Introducing new tools to help productivity Nailing the foundation of your processes Correct targeting and outcome-driven messaging  Email Sequencing and automation Managing our conversion rates once we win a meeting with a prospect Reviewing and removing any unnecessary steps in your process Nerdwise services and software for sales teams To connect with, and learn more about Patrick you can find him here on LinkedIn And learn more about Nerdwise software and services here

    24 min

  8. 20/07/2022

    Applying Sports Coaching and Training Principles to Sales

    Nicolas De Swetschin is Commercial Director and the sportsman of noCRM. He joined the adventure to lead the sales team and develop Their partnership and resale program.    Nicolas has 15 years’ experience in sales and international business development within software and value-added services companies. Management of complex sales and new business development.   Specialising in business development, international sales, channel management account management, product marketing and sales strategy.    ….Helping SMBs of any industry close more deals 🔥   Motivation and team spirit are at the heart of his philosophy. Nicolas has more than 10 years of experience in international sales in different sectors: telecoms, sport and operational oceanography (Yes, it exists!).   If you don't like CRM’s or still use Spreadsheet to manage your leads, go check and test noCRM.io and get support from Nicolas and his team to step-up your sales results. Key Points of our Discussion Finding the right mindset for growth and resilience Dedication and training like a sportsperson in sales The power of peer-to-peer team development Remote, and international team management Building a strong team spirit in sales  Delivering feedback with positive intent Closing and the importance of customer success The customer acquisition process at noCRM.io Team onboarding process and the “Sales Notion” The sportsperson mindset and soft-skill set To connect with, and learn more about Nicolas, you can find him here on LinkedIn

    26 min
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5
out of 5
11 Ratings

About

A must-listen for B2B sales and business leaders, where Steven Norman discusses today’s world-class B2B sales strategies with global sales thought leaders, frontline sales professionals, coaches, Entrepreneurs, and industry influencers. Sales and buying have both dramatically changed... have you kept up the pace?

Information

  • Creator
    Steven Norman : Author, Keynote Speaker & B2B Sales Consultant
  • Years Active
    2018 - 2023
  • Episodes
    119
  • Rating
    Clean
  • Copyright
    © Steven Norman 2021
  • Show Website
    Future-Proof Selling

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