176 episodes

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

Game Changers Radio: Melbourne Radio Wars Game Changers: Radio

    • Society & Culture
    • 4.7 • 200 Ratings

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

    Mansplaining GFK survey 4

    Mansplaining GFK survey 4

    In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4  headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about the radio chick who’s getting all the clicks.
    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY.
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
     
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 46 min
    We have a new most listened to breakfast show in Melbourne

    We have a new most listened to breakfast show in Melbourne

    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 18 min
    The “Q and A” episode

    The “Q and A” episode

    This week on the podcast with the mid year survey break about to wrap up we finally have some time to get to all of your questions and feedback. Questions like “I can’t work out if you guys like or hate Kyle and Jackie O” and “who was Christian referring to when he was talking about moronic radio contests?” Our evasive and completely unreliable answers will shock you!
    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 44 min
    They need to bring their A plus game

    They need to bring their A plus game

    The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far.
    Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pace of structural changes increasing by the day.  
    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 51 min
    A candid Canadian has his say “Maybe you guys can explain what Fev does?”

    A candid Canadian has his say “Maybe you guys can explain what Fev does?”

    This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio.
    Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can.
    Also this week we focus on the 3 female superstars who are spearheading their stations’ focus on Melbourne’s 25-44 females.
    And was Nova’s Hide & Seek worth the $84,000 investment?  Wade and Irene heard it differently.
    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 45 min
    Dean Buchanan places his bet. “This show will be a 10 share in Melbourne”

    Dean Buchanan places his bet. “This show will be a 10 share in Melbourne”

    In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why. 
    Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of whether cash contesting can really make a difference in the ratings.
    Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
    Find out more at https://www.createconsultresearch.com/musicmaster/
    This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    Email us at melbourneradiowars@gmail.com
    Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
    See omnystudio.com/listener for privacy information.

    • 49 min

Customer Reviews

4.7 out of 5
200 Ratings

200 Ratings

Petedoha ,

Love the pods

Game Changers A++ Craig Bruce and I hope in time after a rest you do more 1:1 interview's again, there must be many more past & present radio t radio talents to talk with. Possibly you could vary things to talk more on the shows and people that failed or had promise and were cut short of seeing if they ever gained tracti because ma
Agent couldn’t play the long game and lost their nerve. . But well done on great insightful interviews and for having the courage to reach out to those who you may not of last seen on good terms due to the nature of being a CD/PD. Whatever happened, there seems to be a mutual respect now that they have had time to heal.

Melbourne Radio Wars: A+. It needed to happen and I love the more discussion based /chat/interview/comment format. And the best talent unearthing ever is Irene….who knew such an experienced, talented FEMALE existed in the senior ranks of the original old school itself… RADIO. She brings lots of knowledge, experience, passion and a voice and input I could easily listen to for hours. Keep up the great work guys. Oh and Wade has grown on me. Maybe worth defroning him of his Heather Locklear status and affixing him as part of the furniture (maybe a foot stool for you both? ;-). to keep your budget in check , his ego readable and ensure many more episodes for us listening.
👍🏼👍🏼👍🏼👍🏼👍🏼
⭐️⭐️⭐️⭐️⭐️/5

WiseOwll ,

Listen to yourselves please

And improve. It’s not about you.

Fraser Wallace ,

Great listen!

I have loved every second of this podcast and the range of people interviewed. I’ve learnt so much and had such an enjoyable listening experience. CB does an awesome job

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