Generosity as a business strategy

Generosity as a business strategy

What is the one small thing that - when done well - can set your business apart from your competition? It’s not great value or amazing service, although these things definitely matter… it’s generosity!

I’m not talking about massive giveaways or slashing your price down to the bare bones, either - I’m talking about making generosity part of your culture, and part of the way you operate on a day to day level.

And the best bit? Most of the things I’ll be talking about won’t cost you much, and some, nothing at all.