GovComms: The Future of Government Communication

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GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

  1. EP#172: The unmissable moments of 2024

    3 DAYS AGO

    EP#172: The unmissable moments of 2024

    What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable.   From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this episode revisits the moments that made us think and grow. You’ll hear how behavioural science is transforming public health. What the Olympics can teach us about connection, and why Alex Aiken’s 'five Vs' framework might just change the way you approach your next big message.   Packed with practical advice and case studies, this episode is a journey through the best of GovComms in 2024. It’s insightful, relatable, and a must-listen for anyone passionate about making communication meaningful. Tune in to reflect, learn, and get ready for an even brighter 2025! Discussed in this episode:Storytelling and reframing mindsetsBuilding resilience and growthBehavioral nudges in public healthAddressing climate anxiety in communicationsAI challenges in government messagingModern communication frameworks Show notes:GovComms Ep #161 | Stanley HenryGovComms Ep #156 | Mardi StewartGovComms Ep #165 | Sharon RosenrauchGovComms Ep #151 | Ruth DewsburyGovComms Ep #160 | Dr. Nathan Borgford-ParnellGovComms Ep #157 | Strath GordonGovComms Ep #159 | Jennifer MuirGovComms Ep #150 | Alex AikenGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    28 min
  2. EP#171: The AI Revolution in Comms

    10 DEC

    EP#171: The AI Revolution in Comms

    AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators. However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens. Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry. Discussed in this episode:AI in communications transforming workflowsEthical governance and responsible AI adoptionShifting media landscape and niche communitiesAI applications for communication professionalsFutureproofing by adapting to changesSocially Mobile supporting diverse professionals Show notes:The Use of AI in Corporate Communications and Public Relations | Wadds Inc.Invisible Rulers | Renee DiRestaThe not-for-profit PR school | Socially MobileCo-Intelligence: An AI Masterclass with Ethan Mollick | Stanford BusinessResearch & Reports | Wadds Inc.GovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    34 min
  3. EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

    26 NOV

    EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

    What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now serves in the Australian Public Service and leads a literacy charity, Aussie Books for Zim. In this episode of GovComms, host David Pembroke explores how the Ubuntu philosophy—“I am because we are”—has guided Alfred’s life and work. Alfred shares how empathy, storytelling, and genuine connection are at the heart of his mission. He also discusses how these values can enhance communication in government by fostering trust, understanding, and community engagement. It’s a heartfelt look at how empathy, flexibility, and the stories we tell can create lasting change. This episode is for anyone who believes that by lifting others, we all rise together. Discussed in this episode:Ubuntu philosophy and leadership through empathyPower of storytelling in connectionFounding Aussie Books for Zim charityBuilding relationships in public serviceOvercoming challenges with resilienceEnhancing government communication with trust Show notes:Aussie Books for ZimUbuntu | Alfred ChidemboUbuntu Philosphy | The CollectorLiteracy: the greatest treasure of all |TEDx Hosted on Acast. See acast.com/privacy for more information.

    55 min
  4. EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

    12 NOV

    EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

    As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global Response Playbook, a powerful toolkit designed to help cities counter false information at a local level. She walks us through its three-phase approach—pre-empting, pre-bunking, and debunking—and shows how cities can become hubs of trust and resilience. Drawing on many years of experience in city diplomacy and local government, Ika shares stories and insights on why disinformation impacts every layer of city life, from elected officials to public service teams. With her unique perspective, Ika emphasises the power of collaboration and the critical role cities play in protecting their communities. Full of actionable insights and real optimism, this episode is a must-listen for government communicators and public sector leaders who are ready to step up in the fight against disinformation. Discussed in this episode:How disinformation challenges local governments and impacts public trust.A three-phase strategy to tackle disinformation.Why cities are well-positioned to address disinformation where people experience policy firsthand.The importance of community-focused strategies to build trust and counter disinformation.Partnerships within and beyond government strengthen resilience to disinformation.How cities worldwide can share strategies and amplify impact through diplomatic collaboration. Show notes:Disinformation in the City Response Playbook | University of MelbourneDisinformation in the City Project | University of MelbourneMelbourne Centre for Cities | University of Melbourne Hosted on Acast. See acast.com/privacy for more information.

    47 min
  5. EP#168: From disaster to dialogue: crisis, community, and communication

    29 OCT

    EP#168: From disaster to dialogue: crisis, community, and communication

    What happens when disaster strikes? In this second-part episode of the GovComms Podcast, crisis communication expert Michael Player shares his experiences managing some of New Zealand’s most significant crises, including the Rena oil spill and Pike River mining disaster. Michael gives us a behind-the-scenes look at how he led teams through media storms, community unrest, and logistical challenges in the heart of chaos. Michael reveals the strategies that helped him succeed under pressure—building strong communication teams, adapting plans in real time, and working closely with local communities. His stories showcase the power of collaboration and the human side of crisis management. As crises become more common, how can we be better prepared? Michael discusses the need for frequent training and the importance of involving communities in recovery efforts. Whether you're in government communication or just curious, this episode offers key insights into managing chaos and building trust when it matters most. Discussed in this episode:·     Managing communication during disasters ·     Assembling strong, adaptable crisis teams. ·     Community involvement in disaster recovery efforts. ·     Frequent tabletop exercises for crisis prep. ·     Balancing media demands and operational focus. ·     Collaborating across government and local agencies.  Show notes:-             Tragedy at Pike River Mine – Rebecca Macfie -             The Rena grounding | NZ GOV -             Pike River | NZ GOV Royal Commission -             Exercise and Preparedness Tools | FEMA Hosted on Acast. See acast.com/privacy for more information.

    33 min
  6. EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government

    15 OCT

    EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government

    What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence? In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five decades experience. From his very first job to his long stint with NZ Police, Michael shares the highs and lows of working in public sector communications. Join us as Michael reflects on the ethical backbone of the profession, revealing how great communicators must speak truth to power, even when it's uncomfortable. Michael’s journey is full of wisdom for both introverts and extroverts alike, proving that in a people-first profession, it’s the quiet listeners who often make the biggest impact. This episode is packed with insights on how to navigate the shifting tides of today’s media landscape, where misinformation abounds, and how to maintain influence in an ever-evolving field. Whether you're a seasoned professional or just starting out, Michael’s career lessons on leadership, ethics, and crisis management will inspire you to step up, take initiative, and become a true communications leader. Discussed in this episode:·     Importance of initiative and building rapport ·     Ethical responsibility and speaking truth to power ·     The three A’s: accessibility, affordability, ability ·     Being a good listener ·     The evolving media landscape and digital platforms ·     Career advice: patience and continuous learning Hosted on Acast. See acast.com/privacy for more information.

    30 min
  7. EP#166: The AGILE approach to digital advocacy: transforming communications

    1 OCT

    EP#166: The AGILE approach to digital advocacy: transforming communications

    How can digital communications spark real-world change and drive social impact? In this episode of GovComms, David Pembroke speaks with Nicholas Bruneau, a global leader in digital advocacy and purpose-led marketing. Together, they explore how Nicholas’ AGILE Framework for social impact communications inspires organisations to leverage digital tools, tell compelling stories, and mobilise communities. Through real-world examples like the “Raise Your Hand” campaign, which raised over $4 billion for global education, Nicholas reveals how digital strategies can inspire lasting movements and revolutionise public sector communications. Discussed in this episode:·     Digital communications for social impact through advocacy. ·     AGILE Framework empowering public sector organisations. ·     "Raise Your Hand" campaign ·     Storytelling and digital tools to drive community engagement ·     Post-pandemic shifts and growing risk aversion in digital strategy ·     Data-driven strategies for greater communication impact Hosted on Acast. See acast.com/privacy for more information.

    41 min
  8. EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change

    18 SEPT

    EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change

    What if small behavioural tweaks could transform government policies and change society for the better? In this exciting episode of GovComms, David Pembroke chats with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. They uncover the powerful impact of behavioural science in the public sector, diving into how these insights can tackle misinformation, drive lasting change, and strengthen collaboration between scientists and communicators. Plus, she introduces game-changing tools like the EAST framework that are helping government departments revolutionise their strategies for more effective communication. Hosted on Acast. See acast.com/privacy for more information.

    45 min
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Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

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