GovComms: The Future of Government Communication

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GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

  1. EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media

    11 FEB

    EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media

    Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are turning heads in the government space, proving that data can be engaging, relatable, and even fun. She’s helped reshape how agencies communicate, bringing bold ideas and engaging content to the table. Her fresh approach connects with audiences in ways traditional comms never could. From navigating government approvals to making stats go viral, Heather shares how agencies can rethink their content strategy. She talks about building trust with leadership, using humour to engage audiences, and why governments need to act more like digital publishers. Whether you're a social media pro or a government communicator looking to push boundaries, this episode is full of insights, strategies, and inspiration to help you create content that truly connects. Discussed in this episode:Making government content engaging by turning reports into stories.Building trust with leadership to get buy-in for social strategies.Using humour to make statistics fun and relatable.Navigating approvals while staying compliant.Exploring social media trends in government.Showcasing ABS’s social media success.Show notes:Data Release Calendar | ABSGraphic Design App | CanvaSocial media | ABSGovComms Podcast | Blog Transcript:A transcript of this episode can be found here. Hosted on Acast. See acast.com/privacy for more information.

    46 min
  2. EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

    29 JAN

    EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

    Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew’s career is proof that creativity thrives when bold ideas meet action. Step into the evolving world of public sector content as Andrew reveals how he built massive social media followings, pioneered video content, and ran communication teams like newsrooms—fast, fearless, and focused. He’ll also share why 2025 is the year for governments to embrace new technology, leverage podcasts, and connect with citizens like never before. Packed with practical tips and fresh perspectives, this episode will leave you inspired to level up your content strategy. Discussed in this episode:Turning challenges into powerful stories.Why 2025 is the perfect time to rethink your content strategy.The secret to building trust and support for bold communication ideas.Running comms teams like newsrooms—speed and creativity in action.Andrew’s journey from behind the camera to leading communication innovation.Show notes:Water’s Edge – The Podcast | IGWCGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    46 min
  3. Encore EP#153: Communication that drives climate action

    14 JAN

    Encore EP#153: Communication that drives climate action

    Today, we’re revisiting one of the most impactful episodes of GovComms! Stephanie Speck, Head of Communications for the Green Climate Fund, shares how authentic storytelling can transform the climate conversation. Explore the power of "Story Sovereignty," a revolutionary approach that empowers climate-impacted communities to tell their own stories—humanising the issue and making it deeply relatable. Stephanie also takes us inside the Green Climate Fund’s evolution, shifting from output-focused tactics to strategies that prioritise reputation, relationships, and global impact. She doesn’t stop there. Tackling the challenge of misinformation, Stephanie reveals practical ways to counter false narratives, build trust, and foster consensus in the fight against climate change. Whether it’s your first listen or a revisit, this episode is packed with actionable insights to inspire meaningful climate communication. Discussed in this episode:Co-designing climate strategiesLeveraging AI for efficiencyAddressing misinformation challengesBuilding trust through transparencyEmpowering authentic storytellingStrengthening stakeholder collaborationShow notes:Stephanie Speck | LinkedInGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    40 min
  4. Encore EP#161: Storytelling for social media success

    31/12/2024

    Encore EP#161: Storytelling for social media success

    Happy New Year! We’re starting 2025 by revisiting an inspiring chat between host David Pembroke and Stanley Henry, founder of The Attention Seeker. They discuss storytelling, strategy, and building a thriving content agency. Stanley takes us on his journey from growing up in South Auckland and working in hospitality worldwide to becoming a LinkedIn success story. His mastery of personal branding on the platform gave him the confidence to launch his own agency, which now boasts a team of 31 and is gearing up to expand to New York. He shares invaluable lessons on storytelling and social media strategy, offering practical tips on engaging audiences across platforms. Drawing from his hospitality background, Stanley reveals how those experiences shaped his leadership and business growth. This episode is packed with advice on creating authentic brand messages, balancing internal and client content, and embracing strategic storytelling to thrive in the ever-changing digital landscape. Stanley also reflects on the evolution of his business and the exciting future ahead. Discussed in this episode:Using LinkedIn strategicallyAuthentic storytelling techniquesTailoring content by platformAligning brands with human truthsDriving business growth strategically Show notes:Stanley Henry | LinkedInThe Attention Seeker | TikTokThe Attention Seeker | WebsiteGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    39 min
  5. EP#172: The unmissable moments of 2024

    17/12/2024

    EP#172: The unmissable moments of 2024

    What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable.   From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this episode revisits the moments that made us think and grow. You’ll hear how behavioural science is transforming public health. What the Olympics can teach us about connection, and why Alex Aiken’s 'five Vs' framework might just change the way you approach your next big message.   Packed with practical advice and case studies, this episode is a journey through the best of GovComms in 2024. It’s insightful, relatable, and a must-listen for anyone passionate about making communication meaningful. Tune in to reflect, learn, and get ready for an even brighter 2025! Discussed in this episode:Storytelling and reframing mindsetsBuilding resilience and growthBehavioral nudges in public healthAddressing climate anxiety in communicationsAI challenges in government messagingModern communication frameworks Show notes:GovComms Ep #161 | Stanley HenryGovComms Ep #156 | Mardi StewartGovComms Ep #165 | Sharon RosenrauchGovComms Ep #151 | Ruth DewsburyGovComms Ep #160 | Dr. Nathan Borgford-ParnellGovComms Ep #157 | Strath GordonGovComms Ep #159 | Jennifer MuirGovComms Ep #150 | Alex AikenGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    28 min
  6. EP#171: The AI Revolution in Comms

    10/12/2024

    EP#171: The AI Revolution in Comms

    AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators. However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens. Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry. Discussed in this episode:AI in communications transforming workflowsEthical governance and responsible AI adoptionShifting media landscape and niche communitiesAI applications for communication professionalsFutureproofing by adapting to changesSocially Mobile supporting diverse professionals Show notes:The Use of AI in Corporate Communications and Public Relations | Wadds Inc.Invisible Rulers | Renee DiRestaThe not-for-profit PR school | Socially MobileCo-Intelligence: An AI Masterclass with Ethan Mollick | Stanford BusinessResearch & Reports | Wadds Inc.GovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

    34 min
  7. EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

    26/11/2024

    EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

    What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now serves in the Australian Public Service and leads a literacy charity, Aussie Books for Zim. In this episode of GovComms, host David Pembroke explores how the Ubuntu philosophy—“I am because we are”—has guided Alfred’s life and work. Alfred shares how empathy, storytelling, and genuine connection are at the heart of his mission. He also discusses how these values can enhance communication in government by fostering trust, understanding, and community engagement. It’s a heartfelt look at how empathy, flexibility, and the stories we tell can create lasting change. This episode is for anyone who believes that by lifting others, we all rise together. Discussed in this episode:Ubuntu philosophy and leadership through empathyPower of storytelling in connectionFounding Aussie Books for Zim charityBuilding relationships in public serviceOvercoming challenges with resilienceEnhancing government communication with trust Show notes:Aussie Books for ZimUbuntu | Alfred ChidemboUbuntu Philosphy | The CollectorLiteracy: the greatest treasure of all |TEDx Hosted on Acast. See acast.com/privacy for more information.

    55 min
  8. EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

    12/11/2024

    EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

    As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global Response Playbook, a powerful toolkit designed to help cities counter false information at a local level. She walks us through its three-phase approach—pre-empting, pre-bunking, and debunking—and shows how cities can become hubs of trust and resilience. Drawing on many years of experience in city diplomacy and local government, Ika shares stories and insights on why disinformation impacts every layer of city life, from elected officials to public service teams. With her unique perspective, Ika emphasises the power of collaboration and the critical role cities play in protecting their communities. Full of actionable insights and real optimism, this episode is a must-listen for government communicators and public sector leaders who are ready to step up in the fight against disinformation. Discussed in this episode:How disinformation challenges local governments and impacts public trust.A three-phase strategy to tackle disinformation.Why cities are well-positioned to address disinformation where people experience policy firsthand.The importance of community-focused strategies to build trust and counter disinformation.Partnerships within and beyond government strengthen resilience to disinformation.How cities worldwide can share strategies and amplify impact through diplomatic collaboration. Show notes:Disinformation in the City Response Playbook | University of MelbourneDisinformation in the City Project | University of MelbourneMelbourne Centre for Cities | University of Melbourne Hosted on Acast. See acast.com/privacy for more information.

    47 min
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Ratings & Reviews

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About

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

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