99 episodes

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

The GrowthTLDR Podcast. Weekly Conversations on Business Growth. Kieran Flanagan and Scott Tousley

    • Marketing
    • 4.5 • 8 Ratings

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

    EP152: The Four Ways Product-Led is Changing Companies Go-To-Market

    EP152: The Four Ways Product-Led is Changing Companies Go-To-Market

    In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market.

    We cover four areas where product-led is changing how companies grow.

    We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users.

    We get into how product teams are gaining more responsibility for companies' business metrics if the website is being made obsolete and we discuss how product-led is disrupting how companies do both pre and post-sales.

    • 22 min
    EP151: How Consumer Science Helped Netflix Grow to 72 Million Subscribers

    EP151: How Consumer Science Helped Netflix Grow to 72 Million Subscribers

    In this episode of the GrowthTLDR, with talk to Gibson Biddle, who has led product for Netflix, Chegg, and advised companies like Metromile, NerdWallet, and more.

    We talk to Gibson about why some companies manage to become so successful. We discuss the importance of product strategy, consumer science, and company culture.

    We get into how consumer science was pivotal to Netflix's success and why Netflix's founder Reed Hastings was so focused on making it a core part of their companies culture.

    • 47 min
    EP150: How to build a predictable SEO model for B2B Companies

    EP150: How to build a predictable SEO model for B2B Companies

    In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search.

    We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it's so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager.

    • 33 min
    EP149: The Repeatable Formula for Increasing User Engagement

    EP149: The Repeatable Formula for Increasing User Engagement

    In this episode of the GrowthTLDR, we talk to Pulkit Agrawal, the CEO and Co-Founder of Chameleon.

    Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades.

    We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products.

    Happy Growing!

    • 36 min
    EP148: How Fast-Growing Companies Make Use of Data

    EP148: How Fast-Growing Companies Make Use of Data

    In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market.

    We talk about the benefits of being an expert in your customer versus an expert in data.

    We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months.

    We then discuss how the best companies establish pods to make an impact against those metrics.

    • 29 min
    EP147: How to Develop a Growth Plan for a Fast-Growing Startup

    EP147: How to Develop a Growth Plan for a Fast-Growing Startup

    In this episode of the GrowthTLDR with talk to Adelina Peltea, the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs.

    We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what signals told her it was time to invest in a new growth channel.

    • 33 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

Great for SAAS ,

Awesome

Love it, ace resource for SaaS - more conversational, easy going podcast

Mikebird75 ,

Big fan! My fav business podcast

Huge fan - been a listener for a year or so and it is consistently improving. Felt in the early days it took a while to get through intros and into the good stuff but that has changed and the content is 🔥🔥🔥 thank you from the urban.com.au and Social Garden team in Australia - Mike Bird

skdkem ,

Great informative content!

Great all round marketing content with hints and tips from market leaders across the globe. Worth adding to the weekly podcast list!

Top Podcasts In Marketing

Listeners Also Subscribed To