Vegepod has flourished in recent times as people are spending more time at home – and gardening is increasingly popular. The founders have come a long way since I met them in season two of Shark Tank. Now in 19 countries with a team of 40, Simon as head of sales and marketing is challenged by the perpetual change of digital marketing channels. He wants to know how to stay on top of ever-changing algorithms of digital channels including Google and Facebook. With a new product on the way we explore product and channel strategies, and he also challenges me on the cost of customer service and whether personalised service is maintainable at scale. There are plenty of laughs, leads and learnings in this episode
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How Digital Marketing will change in 2021
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