HBRW-75: Think Simple with Ken Segall

Every human being on earth was born with a preference for simplicity, businesses that recognise this benefit greatly. 

Joining our podcast host Michael Schoettler today is Ken Segall.

Ken Segall worked closely with Steve Jobs for over 12 years as his ad agency creative director spanning NeXT and Apple. He led the creative team behind Apple’s famous Think Different campaign, and is responsible for that little “i” in the name of so many revolutionary Apple products. Ken is the New York Times bestselling author of Insanely Simple and Think Simple, which explore the power of simplicity as practiced by Steve Jobs and other brilliant leaders. He currently consults with major brands in strategy, creative and product naming; he blogs about technology and marketing at www.kensegall.com and he has fun with it all at his Apple satire site scoopertino.com

On this How Business Really Works podcast episode you will see why simplicity is the most powerful force in business. You will hear how Steve Jobs leveraged the power of simplicity, transforming Apple from nearly bankrupt to one of the world's most valuable companies in only 14 years. You'll learn that the same principles of simplicity that powered Apple's success can be put to work in any business.

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