Head Retention Wonk Eye Media

If you've ever been to a brewery you've seen the tanks and equipment involved in the brewing process. But you've probably never seen the set up to get the beer from the tanks to the can that can then be shipped to your favorite beer store. Recently, Roche was able to take part in the canning process at Ocelot Brewing Company under the watchful eye of Lashelle. It's an extremely stressful but ultimately rewarding experience that Roche and Lashelle recap on this episode of Head Retention. ...

Are beer labels more important than the beer itself? Maybe?For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital. Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.Jeff also shares stories from his career as a designer who has worked with ever...

Title says it all. After a yearlong hiatus, Head Retention is back! But before we can move forward with our craft beer journeys, let's take an episode to look back at what Lashelle and Roche have been up to...in their lives as well as their craft beer journey. Then, they preview what's to come with the podcast and discuss the triumphant return of a beer style. Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! hea...

It's an episode (literal) years in the making! Roche and Lashelle welcome Charlie and Chris (the originator of the Crispy Boi lifestyle!) from Fairwinds Brewery in Lorton, VA.Fairwinds has been busy winning ALL the craft beer awards and join the show to discuss awards (national and regional)and what they mean to breweries. Also, is Kolsch the official beer of Virginia craft brewing? Charlie and Chris (and Lashelle) make the case. Finally, interesting conversation on the important role the tap...

Welcome to 2023 and a new year of Head Retention! Roche and Lashelle kick off the year with a look at some beer trends to watch in 2023. Phil Runco spoke with over a dozen breweries to find out what the brewers are keeping an eye on this year. He joins the show to discuss the results including what styles are on the way up, what styles are on the way down, the enduring power of the IPA, and the inevitable contraction of the business. To read Phil's full article click here.Make sure your...

It's a Head Retention tradition! Lashelle, Roche, and Jon of Solace Brewing do their annual tasting of holiday specific beers from breweries across the country. Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com