This podcast has completely lost its identity.
It was marketed as a fashion, beauty, lifestyle and brands podcast, but now it’s mostly three friends talking about whatever pops into their heads. Diet Coke vs Pepsi. Bailey Smith’s dating life. Going to the movies. Dot cakes. Sophadopha. Endless aimless chatter. None of this is why people subscribed.
The tone has also become really off-putting. It often comes across like a group of mean high school girls who think they’re hilarious, but the jokes rarely land. It feels cliquey and self-indulgent, like the hosts are entertaining each other instead of the audience.
What’s most disappointing is that this is supposed to be a style podcast, yet it has absolutely no finger on the pulse. Trends are regularly discussed six to eight weeks after everyone else has already moved on. By the time Style-ish gets around to talking about something, TikTok, Instagram and every fashion publication have already beaten them to it.
You have access to fashion insiders, beauty experts and one of Australia’s biggest media platforms, yet somehow we’re getting episodes about soft drinks instead of Copenhagen Fashion Week, major beauty launches, luxury branding, emerging designers, creative director changes or actual trend forecasting.
The whole podcast feels incredibly millennial, and not in a cool or nostalgic way. It feels dated. The conversations lack depth, originality and relevance. Fashion moves at lightning speed, and this podcast feels permanently two months behind.
The frustrating part is that the potential is enormous. With the hosts’ industry connections and expertise, this could easily be Australia’s best fashion and beauty podcast. Instead, it’s become another generic chat podcast that occasionally mentions fashion.
Unless it finds its focus again, there’s very little reason to choose this over the dozens of other podcasts doing general pop culture and casual conversation much better.
