HerBusiness

HerBusiness (Host: Suzi Dafnis)
HerBusiness

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses. In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day. Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more). I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years. So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out... If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling... If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want... Then, you are in the right place. Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game. I’m so glad you’re here. Suzi Dafnis - CEO, HerBusiness PS Be sure to hit SUBSCRIBE to get each new episode.

  1. 1 DAY AGO

    288: The Secret to Feeling Energised and Motivated: How Rest Changes Everything

    Do you ever feel like you’re running on empty, juggling all the balls, and just barely keeping it together? You’re not alone. In this episode, I’m opening up about the hard lessons I’ve learned about burnout, rest, and why it’s not just OK – but essential – to take a step back sometimes. If you’ve ever thought, “I can’t afford to rest,” think again. I’ll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it’s the lifeblood of a business – and life – you truly love. What You’ll Learn in This Episode: -> Why rest is the most underrated key to long-term business success. -> The personal burnout story that changed how I work and live. -> How Simone Biles’ decision to step back inspired a global conversation about mental health. -> The surprising ways rest fuels creativity, focus, and motivation. -> My top five strategies to integrate rest into your busy schedule. -> How setting boundaries helps you protect your energy and time. -> Why scheduling rest is just as important as scheduling meetings. -> How to delegate, automate, or eliminate tasks to free up your time. -> The difference between intentional rest and mindless downtime – and why it matters. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Leanne Faulker - ReReadable: https://rereadable.com.au/ Naomi Gora - Brand Whisperers: https://brandwhisperers.com.au/ Episode 273 – Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner: https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762

    27 min
  2. 18 DEC

    287: How to Create Business “Goals with Soul” with Danielle LaPorte

    In this episode of the HerBusiness Podcast, we’re joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.” This episode has so many insights to align your business and your life with what truly matters to you. You’ll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals. What You’ll Learn in This Episode:  Why traditional, ego-driven goals can leave you exhausted – even after achieving them. How to redefine success by focusing on what you want to embody rather than just what you want to achieve. Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring. The importance of celebrating wins instead of always rushing to the next goal. How to identify and avoid fear-driven decisions that lead to burnout. Why aligning your goals with your soul’s desires creates more meaningful and lasting success. How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business. Danielle’s Heart Centered Planner – 20% OFF https://daniellelaporte.com/heart-centered-shop/ Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 . BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

    33 min
  3. 11 DEC

    286: Stop Doing It All: How to Build and Lead the Team You Need

    Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we’re diving into one of the most exciting (and, let’s be honest, sometimes intimidating) parts of business growth – building and leading a team. Whether you’re a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU. I’m sharing lessons I’ve learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader. In the Episode: -> The stages of business growth and how to decide what level is right for you -> Why solopreneurs often face burnout and how to take the first step toward building a team -> How to create a vision for your business that aligns with your lifestyle and long-term goals -> The key differences between running a micro business and a full-scale entrepreneurial business -> Why “you can do anything, but not everything” is the mantra every business owner needs -> Practical steps to identify which tasks you should delegate or outsource -> The importance of hiring the right people to fill gaps in your business and free up your time -> How to move from being a doer to being a leader in your business -> Strategies to attract, manage, and retain a team that supports your vision -> Tips for transitioning your mindset from working IN your business to working ON your business Mentioned In This Episode: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist http://herbusiness.com/282 http://herbusiness.com/283 https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743 https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

    34 min
  4. 4 DEC

    285: How She Conquered 75 Hard: The Planning, Persistence, and Payoff with Jai Harvey Yin

    What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm. What You'll Learn in This Episode: -> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required. -> Planning and Execution: How Jai balanced the program’s demands with running a business and social commitments. -> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business. -> Overcoming Challenges: Jai’s tips for dealing with social situations, unpredictable schedules, and staying accountable. -> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits. -> Jai’s Business Pivot: How stepping into a business that feels true to her has transformed her work and life.   TWO BONUS GIFTS FROM JAI HARVEY YIN Jai’s passion is sharing her insights and unique perspective on life with women drawn to work with her. Jai invites you to join her free online community. https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai Sign up for a weekly newsletter with practical, woo and mindset tips. https://jaihy.com/soulalchemycodex Mentioned in This Episode: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist  https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai https://jaihy.com/soulalchemycodex

    29 min
  5. 27 NOV

    284: 5 CEO Secrets That Will Grow Your Business and Give Your Time Back

    In this episode of the HerBusiness Podcast, I’m sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset. If you’ve ever felt like you’re working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a vision that pulls you forward to adopting a “do less and obsess” mindset, you’ll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention. This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn’t about working harder; it’s about working smarter. What You’ll Learn in This Episode: -> Why your vision is your North Star and how to make it clear, actionable, and inspiring. -> How to break down big goals into manageable projects and tasks that align with your vision. -> Why stepping into your zone of genius – rather than trying to do it all – is essential for growth. -> How to redefine productivity by focusing on progress, not busyness. -> The importance of taking intentional breaks to recharge and enhance creativity. -> How to use the 90-day cycle secret to plan and execute goals. -> Why focusing deeply on fewer priorities leads to greater success. -> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals. -> Why prioritising self-care is key to maintaining energy and creativity. -> How to achieve sustainable growth by creating a business that aligns with your vision and values. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Subscribe on Apple Podcasts Subscribe on Spotify Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519 The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/ Episode 379 - (Don’t) Blame It On the Algorithm—Create a System for Winning Ads with  Jayne Day Louise Davis - Louise Davis Consulting https://www.louisedavisconsulting.com/

    25 min
  6. 20 NOV

    283: How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay

    How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results. She’s so good, we even use her to run our ads here at HerBusiness! Here’s What You’ll Learn in the Episode:  -> Why planning your Facebook Ads strategy now is essential for long-term success. -> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage. -> The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using. -> Why having a deep understanding of the customer journey is critical to creating ads that convert. -> The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on. -> How to create a simple yet effective follow-up process to maximise your leads and funnel them in. -> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic. -> The metrics that every business owner should track, including lifetime customer value and conversion rates. Don’t forget to grab these resources:  Struggling to set up your Facebook Ads? Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses. Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered. This step-by-step guide will teach you how to create your Facebook Ads campaign. Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide. https://puzzlemedia.com.au/facebook-ads-guide/  - FREE Online Marketing Lead Generation Audit Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales! The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.  https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/

    36 min
4.9
out of 5
63 Ratings

About

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses. In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day. Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more). I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years. So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out... If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling... If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want... Then, you are in the right place. Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game. I’m so glad you’re here. Suzi Dafnis - CEO, HerBusiness PS Be sure to hit SUBSCRIBE to get each new episode.

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