256 episodes

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion.

Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business.
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Welcome to the HerBusiness podcast.
I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses.
In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day.

Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more).

I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years.

So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want...
Then, you are in the right place.

Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game.
I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

PS Be sure to hit SUBSCRIBE to get each new episode.

HerBusiness HerBusiness (Host: Suzi Dafnis)

    • Business
    • 4.8 • 58 Ratings

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion.

Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business.
--------------------
Welcome to the HerBusiness podcast.
I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses.
In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day.

Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more).

I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years.

So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want...
Then, you are in the right place.

Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game.
I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

PS Be sure to hit SUBSCRIBE to get each new episode.

    207: The Plan That Gets More People Buying From You

    207: The Plan That Gets More People Buying From You

    Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans.
    And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets.
    We’ve also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular “Planning Day” guidelines.
    Why are we so fanatical about planning?
    The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture.
    It doesn’t mean everything always goes to plan ☺, but I’ve always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan.
    Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable.
    In This Episode You’ll Hear:
    -> Why a FEW marketing campaigns each year is all you need to attract all the potential clients you want
    -> How knowing what you want people to buy FIRST leads to more buyers.
    -> The power of starting with the end in mind when setting dates for your 2023 schedule
    -> How to keep more clients coming back and referring you to their friends
    -> The MAIN way you will ATTRACT your ideal clients
    -> How we structure our year at HerBusiness so that we build momentum through the year, and how you can too
    -> And a whole lot more
    Mentioned in This Episode:
    -> 2023 Planner Kit
    -> Back-of-the-Napkin Marketing Plan
    -> HerBusiness Network
    -> HerBusiness Mentoring
    -> The REACH Retreat
    -> Marketing Success Mastermind

    • 26 min
    206: The 3 X 3 Secret To Creating Your Best Year Ever

    206: The 3 X 3 Secret To Creating Your Best Year Ever

    Ready to create your Business Success Plan?
    The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture.
    It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan.
    Planning gives you a clear handle on your goals and allows you to use your time, energy and resources best.
    If you...
    -> Need more clarity on your business direction
    -> Find yourself unfocused or overwhelmed
    -> Want to get a better handle on your priorities
    -> Are already to be more productive and create more results
    ... you’re going to love creating your own HerBusiness Success Plan.
    Follow our easy step-by-step process to create a “plan at a glance” for your business.
    Listen to discover our 3 x 3 HerBusiness Planning System, which lets you create a plan that gives you clarity and gets results.
    Listen to Hear:
    -> How to construct your “BIG KAHUNA” goal for 2023
    -> The secret to getting more done with less effort (Hint: It takes doing less and obsessing about fewer things)
    -> Sample Strategic Objectives from successful small business owners
    -> What to do BEFORE you plan to launch that next product or service
    The simple way to know which projects are worth considering and which ones will waste your time and money
    Mentioned in This Episode:
    -> HerBusiness Network
    -> The REACH Retreat
    -> Marketing Success Mastermind

    • 23 min
    205: Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

    205: Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

    Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with?
    When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually and mentally.
    In this episode, I interview Peter Johnston (PJ), a popular business mentor, successful real estate investor and entrepreneur. PJ is also the Head Mentor and a Director at HerBusiness.
     
    Listen to Hear:
    -> How long-term planning (and a robust plan) sets you up for a better chance of success
    -> The mindset shift that we need to make before we move outside of our comfort zone and towards those bigger goals
    -> How to fit big goals into an already-full schedule
    -> The role that coaches and your peers play in ensuring you get OVER the finish line and not stop short
    -> How ritual and community build raving fans
    -> What to do when best-laid plans start to go wrong
     
    Mentioned in This Episode:
    herbusinessnetwork.com
    https://29029everesting.com/
    https://herbusiness.com/get-a-mentor/

    • 42 min
    204: Should You ‘Unplug’ From Your Business When On Vacation?

    204: Should You ‘Unplug’ From Your Business When On Vacation?

    You’re heading off on vacation.
    You’re cramming to get things done before you go.
    For good measure, you check out the wifi speed in your hotel room, and you pack your laptop.
    Just. In. Case.
    But should you ‘unplug’ while you’re away?
    Or does it make more sense to fit some work in during your vacation?
    Many business owners say it’s difficult to detach from work when they’re supposed to be relaxing, and that’s true for me.
    Even in Vacation Mode, I cannot help but develop marketing strategies and brainstorm new ideas while lying on the beach or running in a new city.
    I personally rarely unplug totally.
    But I also no longer get down on myself for not being totally unplugged.
    Whether I have the iPad ad the beach under an umbrella, or I pull up my computer poolside to write some copy… I don’t beat myself up.
    I know it’s part of my process and that I create some of my best content and do my best planning when I mix up rest and relaxation with some brainstorming and work.
    We had a vibrant conversation on our Facebook Page and across all our social networks when I recently shared my thoughts about unplugging with our HerBusiness community.
    In this episode, I share some of our member strategies and my top six tips for balancing being away with staying on track with your business plans and goals.
     
    Listen to Hear:
    -> What to do if you can’t totally ‘unplug’ without getting behind on projects
    -> The parameters that I set myself to reward myself and manage a balance between work and play while I’m away
    -> How I pre-plan my vacation, so there is little for me to do while I’m travelling.
    -> Why taking time to unwind will take the pressure off from the get-go.
    -> The ‘unplugging’ hack that enriches your vacation experience and gives you a much-needed break
    -> How to communicate that you’ll be away, so you don’t return to a crazy-full email inbox.
    -> The only ‘should’ that matters as you manage your vacation/work balance.
     
    I’m so grateful to have the opportunity to step away from my business every once in a while to get that headspace that allows me to dream bigger and think differently.
    I’d love you to join me to give yourself the time and space to dream, envision, plan, reset and REACH into a bigger, more fulfilling, more aligned and authentic future filled with all the possibilities of your heart’s desire.
    You can let more at TheREACHRetreat.com
     
    Mentioned in This Episode: TheReachRetreat.com
    facebook.com/groups/herbusinessfreecommunity/
    herbusinessnetwork.com
     

    • 12 min
    203: Say "Yes" to a Business Breakthrough

    203: Say "Yes" to a Business Breakthrough

    Ready for a business breakthrough?
    Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary.
    And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that big scary thing that I really want to do."
    When we think about our breakthroughs, here's what I want you to know.
    The only reason to have a breakthrough is to get to the other side of where you are now. And that applies to any part of your life and business.
    You have to go through the experience to get to the other side.
    So, when I look back at some of the significant breakthroughs I've had in my business over the last 27 years, I notice a pattern.
    Time and time again, my business breakthroughs would happen when I said yes to an invitation.
    In this episode, I share some of my biggest breakthroughs over the last 27 years.
     



    Listen to Hear:
    -> How the 26-year-old me was ‘saved’ by saying yes to a mentor’s invitation to take a 16-day business training. (Woah! It blew my mind.)
    -> The night that sharing stories, beer and peanuts in a Singapore bar turned into a magical business relationship.
    -> How to recognise invitations to ‘level up’ that you want to act on (and which ones to ignore).
    -> The three steps to business breakthroughs and the correct (and most lucrative) order to take these steps.
    -> How to act on your hunches even when facing fear head-on.
    -> The power of pausing BEFORE you take action.
    -> The types of business visions that will help you avoid playing small.
    -> What to do next to take your business to its next business breakthrough.
     



    Mentioned in This Episode:
    https://her-business.lpages.co/reach-retreat/

    • 20 min
    202: Bottlenecks, Napkins and Next Levels - Lessons from My Mastermind

    202: Bottlenecks, Napkins and Next Levels - Lessons from My Mastermind

    I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach.
    In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing.
    Listen to Hear:
    Why being clear on the ways you’re getting people into your world takes the pressure down and saves you time and energy. How choosing what you want people to buy first gets prospects buying faster and reduces the amount of marketing you need. Why asking for the sale is an essential and ACTIVE part of success in your business. How to identify and eliminate the bottlenecks that are stopping you from reaching your goals. What to do next to take your business to the next level. Mentioned in This Episode: The HerBusiness Network HerBusiness Marketing Success Mastermind

    • 21 min

Customer Reviews

4.8 out of 5
58 Ratings

58 Ratings

Mr banana21 ,

Episode 182. Getting out of the rut.

So needed to hear this podcast today driving to review residents in an aged care facility with diabetes. Id been frustrated for a week or so re inadequate remuneration for the time it takes me to get to know, assess, and write up recommendations for these vulnerable people. I knew I had to start something I wanted to do years ago - start a membership to teach aged care nurses how to confidently manage these residents. Suzi when you mentioned team, as I’m a solopreneur in my Freedom Diabetes business, I spoke to the manager about how I was feeling about these challenges, and about the membership idea. She loved it and was instantly supportive. I mentioned what you’d just said in the podcast and she gave me a high 5 and said ‘I’m on your team’. Felt so good!! 💃🏾💃🏾💃🏾

Karina Pel.. ,

Authentic, Inspiring and worth investing your time to listen.

Suzi is such a wealth of knowledge and continues to introduce amazing guests both from within the network and so many professional experts. I have learnt extensively from being part of this network and continue to enjoy this podcast every fortnight. Karina Pellicone

Choosey01 ,

My new go to podcast for small biz tips

Suzi Dafnis over delivers as per usual in this podcast. I love that each episode is succinct and on point. A great way to get juicy business bites any time anywhere. Thanks Suzi! I’m subscribed.

Robyn Simpson
Choose the ‘Tude - it’s all about choosing positive attitudes!

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