HerBusiness HerBusiness (Host: Suzi Dafnis)

Ever felt torn between being an employee’s friend and their boss?
Or unsure how do you keep being relatable and respected as you grow into the CEO role?
Or even uncomfortable having to draw boundaries as your team grows?
These are challenges faced by many bosses.
In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.
What’s Covered in the Episode? 
The Transition into Leadership:
The two most critical factors of being a good leader: self-belief and setting up SYSTEMS. Understanding the changes you might need to make in your communication style, because not everything thinks like you do! Managing Relationships: 
It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role. Michelle’s methods to handling former peers and the importance of setting expectations for your team. Developing a Boss Mindset:
Self-development doesn’t stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position. Navigating Awkward Social Dynamics: 
How to balance being social with maintaining professionalism. Tips for celebrating team achievements while keeping clear boundaries. Whether you’ve been in the Boss role for years, or you’re just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.
You CAN become a respected leader who manages an effective team and creates a dream work environment!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
HerBusiness Network

Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth?
Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just ‘being detail-oriented’ — it is causing a major bottleneck in your business.
In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth.
Today, she’s helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage.
-> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model.
-> Understand the detrimental effects of micromanagement and learn the strategies to foster autonomy and high performance within your team, freeing you from the bottleneck of your business growth.
-> Avoid the all-too-common leadership traps that business owners fall into, and how to find the power of clear communication and the courage to delegate effectively.
-> Unlock the powerful potential that your team has to level-up your business… and how YOU can get out of their way.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Throw Your Leg Over Motorcycle Adventures

Have you ever felt that business is all about competition?
In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead.
Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience.
In this episode, we’re diving into the 10 questions you should ask to have successful collaborations. 
-> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources.
-> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry.
-> Understand the connection points that will help you identify potential partnerships and collaborations.
Whether you’re a professional at collaboration or you’re just getting started, these 10 essential questions will guide you to even more impactful collaboration in the future.
Mentioned in This Episode:
-> HerBusiness Network
-> Midlife Unfiltered podcast with Anita McLachlan and Erica Webb
-> Style Liberation
-> 35+ Where to Shop Facebook Group
-> Conceive Baby - Tasha Jennings
-> Conceive Baby Podcast
-> MonkeyPod Marketing

This is a must-listen episode for any business owner who is either:
1.) Looking to start hiring their first employee or
2.) Experiencing retention issues with their team.
Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team.
It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow.
In this episode of the HerBusiness Podcast, we’re talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams.
He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company’s mission.
In This Episode: 
-> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business.
-> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company’s mission (this is a must-have for a thriving business).
-> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines.
-> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members.
-> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
Get your copy of All In: How Great Leaders Build Unstoppable Teams

In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs.
Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own.
Episode Highlights: 
-> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It’s way more common than I thought!)
-> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you.
Building Your Own Community:
-> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself.
-> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected.
-> Facilitating Member Interactions: Discover the ways to encourage authentic connection among community members on and off screen.
Maintaining Engagement:
-> Dynamic Content: Keep your community going with regular updates, themed months, and member spotlights.
-> Personalised Support: Learn how you can offer tailored support and networking opportunities to your members to foster deeper connections.
Leverage Technology:
-> Essential Tools: Identify the key tech tools you will need to manage an online community, including platforms for communication, distributing content, and engaging members.
-> Streamlining Your Operations: Learn how to use marketing platforms and CRMs to automate and manage your member communications without working harder.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth.
That is… if you do it right.
Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto.
Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience.
In This Episode: 
-> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it).
-> How to create an authentic brand voice that connects with your target audience and is true to you.
-> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry.
-> Discover Alex’s 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation.
-> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing.
-> Explore the magic that is repurposing content – and why it can save you hours of time every week.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Episode 204 - Should you ‘unplug’ from your business when on vacation?