23 min
Honing Your Message on Social Media with Amanda Daley #095 The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message.
TOPICS DISCUSSED IN THIS EPISODE:
* The number one thing coaches need to get clear on
* Amanda likens talking about pain points to the idea that no one goes to a pharmacy to buy a health coaching pill; they buy a pill to fix a pain point
* How you can market to pain points without using fear and scare tactics
* Amanda’s take on using social media versus funnels and ads
* Why social media is the perfect place to hone your message and build your Know, Like & Trust factor
* Places like Instagram are great for creating real relationships and get over the sales sleaze feelings
* How important the target market is, but why you don’t want to get hung up on it
* Why getting wrapped up in stories and photos should be second to getting phone calls
* The real work of being in an online business
* Why we need to make use of the free online social media platforms while they’re available
QUOTABLES:
“Your ideal client is in pain on something… we all have struggles, we all have things that we want someone to help us with.” – @amandajanedaleyClick To Tweet
“It’s different than digging into their pain; it’s more about compassionately seeing where they’re struggling and offering them a way out.” – @amandajanedaleyClick To Tweet
“Practice your messaging. Put it out there and see if it’s resonating. We don’t have to sit at home and craft it and get it perfect. We can experiment.” – @amandajanedaleyClick To Tweet
“If we’re really honest, being seen and being heard is super scary. It’s one of the reasons that most people struggle when they start getting into business.” – @amandajanedaleyClick To Tweet
“People that succeed in online businesses are the ones that would do it without the money; it’s for passion, you’ve got that drive.” – @amandajanedaleya href='https://twitter.com/share?text=%E2%80%9CPeople+that+succeed+in+online+businesses+are+the+ones+that+would+do+it+without+the+money%3B+it%27s+fo...
Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message.
TOPICS DISCUSSED IN THIS EPISODE:
* The number one thing coaches need to get clear on
* Amanda likens talking about pain points to the idea that no one goes to a pharmacy to buy a health coaching pill; they buy a pill to fix a pain point
* How you can market to pain points without using fear and scare tactics
* Amanda’s take on using social media versus funnels and ads
* Why social media is the perfect place to hone your message and build your Know, Like & Trust factor
* Places like Instagram are great for creating real relationships and get over the sales sleaze feelings
* How important the target market is, but why you don’t want to get hung up on it
* Why getting wrapped up in stories and photos should be second to getting phone calls
* The real work of being in an online business
* Why we need to make use of the free online social media platforms while they’re available
QUOTABLES:
“Your ideal client is in pain on something… we all have struggles, we all have things that we want someone to help us with.” – @amandajanedaleyClick To Tweet
“It’s different than digging into their pain; it’s more about compassionately seeing where they’re struggling and offering them a way out.” – @amandajanedaleyClick To Tweet
“Practice your messaging. Put it out there and see if it’s resonating. We don’t have to sit at home and craft it and get it perfect. We can experiment.” – @amandajanedaleyClick To Tweet
“If we’re really honest, being seen and being heard is super scary. It’s one of the reasons that most people struggle when they start getting into business.” – @amandajanedaleyClick To Tweet
“People that succeed in online businesses are the ones that would do it without the money; it’s for passion, you’ve got that drive.” – @amandajanedaleya href='https://twitter.com/share?text=%E2%80%9CPeople+that+succeed+in+online+businesses+are+the+ones+that+would+do+it+without+the+money%3B+it%27s+fo...
23 min