32 min
How QSRs Can Satisfy Customers’ Appetite For Innovation Data Drivers
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- Business
When it comes to QSR dining, consumers have a taste for innovation — and chains of all sizes are working overtime to tap into a favored formula. The problem, Bypass Chief Innovation Officer Geoff Johnson tells Karen Webster, is that brands are facing difficulty in figuring out what to put on their digital services menus and how to use data to build the consistently convenient experiences for which consumers are looking.
When it comes to QSR dining, consumers have a taste for innovation — and chains of all sizes are working overtime to tap into a favored formula. The problem, Bypass Chief Innovation Officer Geoff Johnson tells Karen Webster, is that brands are facing difficulty in figuring out what to put on their digital services menus and how to use data to build the consistently convenient experiences for which consumers are looking.
32 min