87 episodes

Welcome to I Am Northbound, a Podcast for the New Music Industry.

It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience.

Get access to even more content at iamnorthbound.com.

Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free.

Sign up at jaysonjohnevans.com/list

IAMN: I Am Northbound Jayson John Evans

    • Music
    • 4.9 • 7 Ratings

Welcome to I Am Northbound, a Podcast for the New Music Industry.

It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience.

Get access to even more content at iamnorthbound.com.

Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free.

Sign up at jaysonjohnevans.com/list

    IAMN #076: Promoting Old Music When New Music Is a While Away

    IAMN #076: Promoting Old Music When New Music Is a While Away

    Merry Christmas and a Happy New Year!

    This will be the last episode before the Christmas break. See you in 2023.

    In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music before knows how awkward it is to not be able to promote their new music (due to it not yet being released) but not knowing what to promote in the meantime.

    How do you promote old music when new music is on the way?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 10 min
    IAMN #074: Creating All Your Weekly Content in Two Hours

    IAMN #074: Creating All Your Weekly Content in Two Hours

    In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time.

    How can you create so much content in so little time?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 34 min
    #073: Don’t Chase Happiness, There’s Something Better

    #073: Don’t Chase Happiness, There’s Something Better

    In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on.

    What should you chase instead of happiness?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 18 min
    IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains

    IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains

    In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains.

    How can you use curiosity to your advantage?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 22 min
    IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies

    IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies

    In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed.

    How should you be using paid advertisements in 2022?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 14 min
    IAMN #070: Content Won’t Catch On Without a Hook

    IAMN #070: Content Won’t Catch On Without a Hook

    In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you.

    How can you make sure your content captures the attention of your listeners?

    Find out on today's episode of IAMN: I am Northbound!

    Ready to take your music marketing seriously?

    Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.

    Get a free week here 👉   https://iamnorthbound.com

    Want to get in contact?

    e: jayson@listenpath.com

    ig: @jaysonjohnevans

    • 19 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

Mastersamuelj ,

So real and authentic

I can’t get enough of this podcast. Jayson has a way of breaking stuff down, giving you a polite and gentle nudge, and leaving you convinced that the tools of the new music industry are completely applicable to your situation. I listen to a ton of music marketing and business things, yet IAMN is generous and authentic. Aussie made and informative.

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