22 min
12: In the lap of luxury: Talking Shop The Marketing Lab (at Deakin)
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- Society & Culture
From the archives
What’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?
Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are ‘peacocks’ displaying our pricey purchases and their brand names.
And if you can’t afford the real thing, does the imitation version provide the same satisfaction?
From the archives
What’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?
Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are ‘peacocks’ displaying our pricey purchases and their brand names.
And if you can’t afford the real thing, does the imitation version provide the same satisfaction?
22 min