158 episodes

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Indie Game Movement - The podcast about the business and marketing of indie games‪.‬ Andrew Pappas, Game Marketing Strategist and Consultant

    • Leisure
    • 4.0 • 1 Rating

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

    Ep 353 - Navigating the Publishing Landscape with Jay Powell

    Ep 353 - Navigating the Publishing Landscape with Jay Powell

    Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfecting your pitch, and what you should expect in this ever-changing climate so you can confidently navigate the publishing landscape. Episode Shownotes Link:

    • 59 min
    Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

    Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

    Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential.   Episode Shownotes Link:

    • 1 hr 11 min
    Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller

    Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller

    Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it's not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve. So today, we're going to delve into various obstacles related to this, and uncover strategies for overcoming them, discussing everything from effective team building to communication. Through that, we'll discover how teams can navigate the process effectively and foster creativity that has a positive impact for the project and everyone involved. Episode Shownotes Link:

    • 58 min
    Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece

    Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece

    When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, esepcially when trying to balance between necessary guidance while fostering organic discovery. Too far in either direction can create friction, potentially creating a lack-luster experience for the player. So today, we're going to discuss how to skillfully navigate this challenge by uncovering the strategies behind knowledge gates, invisible aid while also learning the art of crafting effective tutorials that supports and enhances the player experience. Episode Shownotes Link: 

    • 58 min
    Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva

    Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva

    In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and future possibilities of how you can come up with creative solutions to master your game development process.   Episode Shownotes Link:

    • 1 hr 2 min
    Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose

    Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose

    Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and implementing effective engagement tactics can transform indie games into lasting experiences that keep players coming back for more. Episode Shownotes Link:

    • 1 hr 16 min

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