Jennifer Whelan: Unconscious Bias

If the majority of people believe that it is wrong to discriminate on the basis of gender, why isn’t change happening faster? New research into how our brains work sheds light on this question– and you might not like the answer. According to new evidence, we (yes, you!) could be a little bit sexist and not even realise it. It’s called ‘unconscious bias’ and occurs when a trigger or situation causes us to make a decision so rapidly that we are not consciously aware of it. The result? We’re more susceptible to biased thinking like stereotyping or bias in favour of those who are similar to us.

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