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Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture.
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Wharton finance professor emeritus Jeremy Siegel’s bestselling book, Stocks for the Long Run, was first released in 1994 and is now in its sixth edition. Siegel talks about what has changed in investment strategies, and what remains the same. This Ripple Effect podcast episode is part of a series called “Meet the Authors."
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Eric Bradlow, the vice dean of Wharton’s new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it.
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Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast.
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Wharton’s Stephanie Creary speaks with Dr. Ella F. Washington — organizational psychologist, practice professor at Georgetown University, and founder of Ellavate Solutions — on the indisputable value of DEI and how to be authentic at work while navigating corporate culture.
This episode is part of the Leading Diversity at Work series.

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Wharton’s Lu Liu discusses what policy changes may be needed to break mortgage lock-in, which is restricting real estate inventory in the U.S. housing market. This Ripple Effect podcast episode is part of a series on “Real Estate.”
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