LADY-BRAIN‪S‬ PodcastOne Australia

Lizzy Pike, founder of Face Halo, talks about her mission to eradicate disposable face wipes, provides insights on sourcing overseas manufacturers, her top tips for becoming more sustainable across all areas of your business, and why her partnership with the world’s biggest beauty influencer Chloe Morello has been such a success. 

You'll learn:
The right questions to ask when you’re sourcing a new manufacturer
How to vet the working conditions of a factory from afar
How to move your brand towards sustainability without breaking the bank 
Why partnering with Chloe Morello has been such a success (handy hint: her values are closely aligned with Lizzy’s!)
Why Face Halo didn’t launch with a sustainability message, despite sustainability being a key point of difference 

Find us at www.ladybrains.com.au 

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

Face Halo are offering all listeners a 20% discount on all products, plus free shipping. Just use the code LADYBRAINS20 at the facehalo.com.au checkout. Offer valid until March 5, 2021."





 

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Kayla Houlihan, founder of Tribe Skincare, shares how she turned a $20k initial investment into millions of dollars of revenue in just a few short months, why after three years she’s decided to shift her attention away from building the ‘business’ towards building the ‘brand’, and how getting clear on her customer value proposition transformed her business’s growth.  

You’ll learn:  
Why Kayla spent her initial $20k solely on product development and stock 
How she launched with 4 trial products and an Instagram audience of 1k followers 
How she expanded her range to over 15 products in just a few short years  
How she tackled a recent project to bring down her COGS 
How she used Facebook Group marketing to rapidly grow her social media following to ~60k Instagram followers and 140k Tiktok followers, as well as which of these platforms converts to sales 
Why she’s decided not to pursue international expansion right now, despite there being a huge demand from customers 
Why she’s now investing in her brand, to get her messaging, communication and visual identity right  

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse 

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What does success look like for you? In your personal life, and also your business? Are you building a side hustle, a lifestyle business or a startup? Do you value money, followers, fulfilment or impact? Hear Anna Mackenzie & Caitlin Judd, co-hosts of the lady-brains podcast, talk about redefining success in a pandemic world.

Are you launching a new brand? Grab your free guide to redefine success, uncover your deeper purpose, build a solid vision, and help your brand stand out from a sometimes noisy crowd. Grab your copy >> www.ladybrains.com.au/purpose-guide

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Maeva Heim, founder of Bread Beauty Supply, recalls how a chance meeting with a Sephora Buyer in LA set her on the path to secure a USA distribution deal -  before she had launched her brand. She shares how she raised just under $2M in capital from the same investors who backed Glossier, and why she’s driven to change the beauty industry by providing more representation for women of colour. 

Sign up to our monthly newsletter at www.ladybrains.com.au 

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

 

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Jenna Holmes, founder of plant styling studio Plant Mama, shares how she injects creativity into every single thing she does, why building trust with clients and employees has been pivotal in helping her scale, and why she aspires to be completely authentic in everything she does. 

You’ll learn: 


The advice Zoë Foster Blake gave Jenna that was instrumental to her growth


The best way to start building your client base from day one 


Why she stopped saying ‘yes’ to every job opportunity 


Her 3 tips for pricing your service with confidence


Discovering how to put a dollar value on creativity


Why she decided to expand her brand and offering, with Pasta Mama

 

Sign up to our monthly newsletter at www.ladybrains.com.au 

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

See omnystudio.com/listener for privacy information.

Elle Ferguson, founder of beauty brand ELLE EFFECT, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth. 

You’ll learn: 


Why Elle reviews her numbers weekly, and how this informs her decision making 


Why she’s separated the Elle Effect and Elle Ferguson businesses and brands


The 3 secret ingredients she uses to create a killer campaign 


Why she postponed a set of product launches multiple times 


How she manages to continuously create new, exciting and inspiring content at scale 

For more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com . To download the free ‘Brand Collaboration How To Guide’ head to www.ladybrains.com.au/brandcollab

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