LADY-BRAINS PodcastOne Australia

In a follow-up episode to part 1 & 2, artist CJ Hendry is back! In this episode she discusses the impact of COVID on her art business, drops the scoop on an Australian museum exhibition in 2021, as well as the low-down on a new art business she’s created with her husband, called "Andy".  

Download our brand collaboration how-to guide, to help you design your next collaboration for maximum impact: www.ladybrains.com.au/brandcollab  

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Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.  

In this chat we covered: 
How Kip&Co secured their first 10 stockists from a trade show in Melbourne  
The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR  
Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers  
The impact of COVID on their supply chain  
The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important  

Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.  

You’ll learn:  


Which customer segments she targeted in the beginning and how this has evolved over time  


The challenges associated with inventing a whole new category of product 


How to build impact into your business model from the get-go 


Why you should adopt a test and learn marketing approach 


How to go about building a financial model for your business  

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Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.  

You’ll learn: 
Why Jodie thinks the business failed, and what she would do differently if she had her time again 
How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors  
The challenges with the mass on-demand manufacturing business model  
How she raised over $27 million in funding to scale the business globally  
The importance of being curious and doing your research when building a business   

To access our lady-brains Decision Making Framework, head to www.ladybrains.com.au/makethecall  

Julie & Nicole, co-founders of the world’s first fair trade, naturally-enriched vitamin tea brand, share insights into how they spent two years developing a patent-pending manufacturing technique, the moment they landed a huge distribution deal with Woolworths, and how they were able to embed ethical practices into their business model from the beginning.

Hannah Bronfman, renowned DJ, author and founder of HBFit, shares how she was frozen out of her tech startup, on-demand beauty appointment app Beautified after raising $1.2 million in seed funding, the lessons she learned after experiencing this huge business setback, how she’s built her personal brand and Instagram following to over 600k, and how she’s strategically leveraged this audience in the creation of her new online health and wellness platform.