100 episodes

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

LADY-BRAINS LADY-BRAINS

    • Business
    • 4.9 • 238 Ratings

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

    Christie Nicholas - Mumpower

    Christie Nicholas - Mumpower

    In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?

    Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.

    In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers.

    In this chat you'll hear from Christie on: 


    Why she thought she could do a better job at speaking to Mums as buyers
    Quitting her dream job to start Mumpower 
    Overcoming her limiting beliefs and imposter syndrome 
    The harsh truths she had to face after a decade into business
    Understanding your customer intimately and the pain points along the customer journey 
    The 3 strategies she uses time and time again to ensure personal, business and team success. 

    Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak

    SAY HEY

    Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsLearn more about Mumpower at www.mumpower.com.au
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 38 min
    Anna Hoang - ANNA QUAN

    Anna Hoang - ANNA QUAN

    This episode is sponsored by Australia Post.

    Anna Hoang is the founder and creator of ANNA QUAN, a contemporary Australian fashion label. The brand epitomises simplicity, elegance and quiet luxury. You may know the label for its bread and butter item, the white button down shirt. Anna has managed reimagined and redefined this staple , and has people from all over the world coming back for time and time again. 

    Anna opens up in this rare interview, about her transition from law to fashion, her struggle in the first few years with gaining traction in the Aussie market and the bold move she made next, how her values help her hire the right people, and the important questions she asks herself as she hits 10 years in business.

    In this ep, you’ll learn about: 


    The transition she made from law school to fashion school
    Her first business failure and finding the confidence to go it alone
    The Paris showroom debacle and what happened when she tried to rent her own Airbnb for showings
    Why she's big on iterating styles that have been left on the cutting room floor to create a version that customers actually want 
    Why it's important to have a bread and butter product
    Her thoughts on greenwashing and sustainable fashion
    The type of brand she wants to build and the values that underpin it
    The questions she asks herself after reaching a decade in business

    Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak

    SAY HEY

    Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsChat to us in the Facebook group, the lady-brains clubhouseSign up for our online business course BASE CAMP here.
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 57 min
    Episode 5: The OneTwo - Where Are They Now?

    Episode 5: The OneTwo - Where Are They Now?

    Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

    The last time you heard from Margot & Maria they’d raised $100k from over 700 backers during their Kickstarter pre-sale campaign. They were on a high and excited to hard launch their brand in time for the Christmas rush.  

    But just as they were about to go live, their online custom fit algorithm (the one they’d spent over a year getting right) broke. Christmas came and went. They missed their deadline...again.  

    But the duo didn’t let that stop them. They were on the home stretch and a few months later they finally launched The OneTwo into the world.  

    So how have their first few months in market been? What has the response been from customers? What other curve balls have been thrown their way?  

    Created in partnership with lady-brains.
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 30 min
    Episode 4: The OneTwo - The $100k Kickstarter Pre-Sale

    Episode 4: The OneTwo - The $100k Kickstarter Pre-Sale

    Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

    The year was 2022 and by now, Margot and Maria had been working on bringing The OneTwo to life for over two whole years. COVID had played havoc with their timeline, their product taking years longer to develop than they originally planned and their cash reserves slowly but surely running out.  

    Thing were heating up and the duo decided to run a Kickstarter pre-sale campaign. Not only did they need to raise money to keep the wheels turning, but they also were out to prove to their investors that despite the delays, the fire in The OneTwo’s belly was still burning brightly. 

    Created in partnership with lady-brains.
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 35 min
    Episode 3: Engineering The OneTwo Bra

    Episode 3: Engineering The OneTwo Bra

    Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

    After the world and supply chains ground to a halt and the world became locked down, Margot and Maria’s factory pulled out of the partnership and left them high and dry, without a manufacturer to make their bra. After searching high and low, they finally found a factory in Sri Lanka who were amazed by their innovative approach, and believed in what they were trying to create.  

    A bra that is engineered for women’s breasts of ALL shapes and sizes. 

    But with the world turned upside down and unable to leave the country to visit their factory in person, will they be able to finalise samples in time to meet their production deadlines?  

    Will their rapidly decreasing cash runway last long enough for them to pull through? 

    Created in partnership with lady-brains.
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 30 min
    Episode 2: The OneTwo - The Realities of Raising Capital

    Episode 2: The OneTwo - The Realities of Raising Capital

    Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

    Fundraising is one of the most crucial parts of getting a startup off the ground and it’s no secret that doing this as a woman is hard. It’s even harder for two women who are pitching their bra product to a table of men, most of whom struggle to understand the product or problem.  

    So, how did Margot and Maria pitch their revolutionary bra in order to raise six figures to turn their dreams into a reality? How did they manage to get a breast surgeon on their cap table? And why did we (lady-brains) decide to invest? 👀 

    Created in partnership with lady-brains.
    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 30 min

Customer Reviews

4.9 out of 5
238 Ratings

238 Ratings

Impressed8 ,

Easily one of my favourite podcasts!

This podcast is easily one of my favourites!

These girls, Caitlin and Anna, are smart, relatable and insightful. Their down to earth, genuine personalities mean they get all the juicy details out of their guests in a relaxed and honest way. It’s obvious they spend a lot of time ensuring they have the right guests (and ask the right questions!) to continually deliver episodes that offer real stories, relatable experiences and insights that listeners can put into practice. And as these two women are so successful themselves - you know that their advice is incredibly valuable.

A must-listen if you’re interested in starting up your own business, already have your own business, or if you’re just interested in building your career and knowledge. Couldn’t recommend highly enough!

loz jenkins ,

My favourite Aussie business podcast!

10/10, recommend to all of my friends!

gemleslie ,

Love it

Do yourself a favour and listen to this podcast … then take the knowledge and run with it !

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