10 min
Media Landscapes Ep 1: What Does the Data Tell Us? Media Landscapes The Podcast
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- Business
We explore media fragmentation, and where ad spend is going globally, and locally, through GroupM’s spending shares and find it is relatively more fragmented than many observers might think.
Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.
This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.
Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.
Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes
We explore media fragmentation, and where ad spend is going globally, and locally, through GroupM’s spending shares and find it is relatively more fragmented than many observers might think.
Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.
This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.
Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.
Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes
10 min