5 episodes

Media Landscapes The Podcast offers a bitesize insight into the biggest trends affecting marketers and the media industry, from GroupM Australia.

Media Landscapes The Podcast GroupM Australia

    • Business
    • 5.0, 3 Ratings

Media Landscapes The Podcast offers a bitesize insight into the biggest trends affecting marketers and the media industry, from GroupM Australia.

    Media Landscapes Ep 1: What Does the Data Tell Us?

    Media Landscapes Ep 1: What Does the Data Tell Us?

    We explore media fragmentation, and where ad spend is going globally, and locally, through GroupM’s spending shares and find it is relatively more fragmented than many observers might think.

    Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.

    This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.

    Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.

    Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes

    • 10 min
    Media Landscapes Ep 2: The Great Disruption

    Media Landscapes Ep 2: The Great Disruption

    How have the world’s largest digital media players impacted the industry and the world more broadly? To what degree will regulators or other factors constrain them? We take a look at the Digital Media Giants; Google & Facebook.

    Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.

    This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.

    Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.

    Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes

    • 12 min
    Media Landscapes Ep 3: If Content is King, Who Wears The Crown?

    Media Landscapes Ep 3: If Content is King, Who Wears The Crown?

    How are streaming services impacting the business models of traditional video-centric companies? How will they evolve in the future?

    Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.

    This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.

    Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.

    Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes

    • 9 min
    Media Landscapes Ep 4: Indifference Makes the Difference

    Media Landscapes Ep 4: Indifference Makes the Difference

    Many of the companies who are most impacting advertising either have no advertising or do not depend on it. How does their presence within the industry impact everyone else? We explore the economics of advertising.

    Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.

    This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.

    Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.

    Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes

    • 10 min
    Media Landscapes Ep 5: The Continuing Relevance of Media Agencies

    Media Landscapes Ep 5: The Continuing Relevance of Media Agencies

    With fragmentation and complexity likely to be permanent features of the industry, we take a look at what this all means for media agencies, and the evolving client relationship.

    Media Landscapes The Podcast From GroupM Australia, is a bitesize overview and local analysis of the biggest trends affecting marketers and media.

    This podcast series is based on Media Landscapes, a series of essays written by GroupM Global President of Business Intelligence Brian Wieser and Senior Consultant Rob Norman to dig deeper into where ad spend is going in 2020, look at the unique challenges large advertisers face, and explore the current and future status of some of the world’s largest media companies.

    Hosted by Rosie Baker, Group Communications Director, Head of Trading Intelligence Liesa Newland and CEO Mark Lollback.

    Read the Full Report Here: https://www.groupm.com/news/groupm-media-landscapes

    • 11 min

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5.0 out of 5
3 Ratings

3 Ratings

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