Nailing Omnichannel Experiences - with Danny Phillips Global Top 50 CX Influencer

Over the last 30 years, engaging with customers has become increasingly complex. There is a vast array of customer channels and touchpoints and many organisations are struggling to deliver a consistent customer experience across all these channels.

To help get some insight into this challenge, I had the pleasure of interviewing omnichannel and retail expert Danny Phillips, who is a global top 50 CX influencer ranked by CX Network and is Co-founder of CX platform Omneo.

Danny gave some amazing perspective on how to nail omnichannel experiences. Including improving the imbalance of acquisition vs retention, how to deliver consistent CX across an omnichannel experience, delivering personalisation at scale and viewing your customers as an asset

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

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