89 episodes

Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

Not Just About Copy with Emma McMillan Emma McMillan

    • Business
    • 5.0 • 28 Ratings

Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

    Pursuing multiple interests and taking risks with multifaceted business owner Zee Scott

    Pursuing multiple interests and taking risks with multifaceted business owner Zee Scott

    Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!
    In this episode, you’ll hear:
    How Zee pursues multiple interests without feeling overwhelmed or overworkedWhere Zee finds creative inspiration How Zee presents an aligned and authentic brand onlineZee’s insights on productivity, time management and planning – another of her passionsHow Zee adapted her business during challenging times and how she defines successZee’s approach to setting boundaries and taking time for self-careWhy her personal motto is ‘All of life's a risk’ – and how that spurs her on.How you can connect with Zee:
    Website: https://www.zeescott.com/Instagram: https://www.instagram.com/zeescott__/You may also love:
    Episode 65: Choosing your own adventure with Sarah HarneyEpisode 77: How systems and structure can support creativity in your small business with Nicole SmithEpisode 37: Crafting a magnetic brand with Suz ChadwickImportant links:
    Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 33 min
    Helpful ways to prompt ChatGPT for a good result

    Helpful ways to prompt ChatGPT for a good result

    * Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 
    In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.
    Let’s dive in!
    You might also enjoy:
    Ep #58 Get the lowdown on ChatGPT
    Ep #46 8 tips for writing faster
    Ep #40 My favourite copywriting tools, apps and tech
    Important links:
    Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 13 min
    How to market your small business without relying on social media with Tess McCabe

    How to market your small business without relying on social media with Tess McCabe

    Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. 
    Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.
    In this episode, you’ll hear:
    Why writing and publishing physical books has been so important to TessWhy Tess has moved away from social media – and how she markets her business insteadHow Tess approaches the process of book writing – and what’s on the post-it note stuck to her computerThe importance of finding a way to create that works from you How investing time in making 1:1 connections and developing various income streams has ensured the longevity of Tess’ business.How you can connect with Tess:
    Websites: www.tessmccabe.com.auwww.creativemindshq.comInstagram: https://www.instagram.com/tessmccabe/ You may also love:
    Episode 60: Content experiences designed for humans with Tait IschiaEpisode 45: Kindness online & off – Speaking friendly digital with Marie Nadal SharmaEpisode 39: Control is not a dirty word with Ilana KosakiewiczImportant links:
    Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 40 min
    12 ways to thrive – not just survive – in small biz at the end of the year

    12 ways to thrive – not just survive – in small biz at the end of the year

    Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’
    You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm.
    Let’s dive in!
    You might also enjoy:
    Ep #84 Navigating uncertainty as a small business owner with Kaylene Langford from StartUp Creative 
    Ep #67 Small business without the burnout with Kristy Robinson
    Ep #51 The messy business of being a human with Dr Jacqueline Baulch
    Important links:
    Check out my brand new course: https://emmamcmillancopy.com/not-just-about-copy-foundations-course Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/



    This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 14 min
    Navigating uncertainty as a small business owner with Kaylene Langford of StartUp Creative

    Navigating uncertainty as a small business owner with Kaylene Langford of StartUp Creative

    Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. 
    Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes everyone can achieve their potential and take control of their destiny.
    Kaylene is a highly respected business coach, podcaster, educator and author whose work has given her unique insight into human behaviour. Her first book ‘How to Start a Side Hustle’ was published in July 2021 with Hardie Grant Books.
    In this episode, you’ll hear:
    How a health-related wake-up call took Kay from corporate life to a love affair with entrepreneurshipHow Kay has continually shifted her energy to find new opportunities, adapt and grow her businessKay’s super-practical advice for business resilience in a tough economic climateStrategies for navigating uncertainty and fatigue as a small business ownerHow Kay stays creative – and how she measures the return on investment of these efforts.How you can connect with Kaylene:
    Website: www.startupcreative.com.au Instagram: https://www.instagram.com/startupcreative/ Podcast ‘Startup Creative’You may also love:
    Episode 65: Choosing your own adventure with Sarah HarneyEpisode 23: The realities of freelance life with Rebekah LambertEpisode 9: Connection – not perfection – with Kate O’MealleyImportant links:
    Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 35 min
    How to own any stage or Zoom room with public speaking coach Jacqui Maloney

    How to own any stage or Zoom room with public speaking coach Jacqui Maloney

    Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on.
    With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life.
    In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible light. You’re going to want to take notes. Enjoy the episode!
    How you can connect with Jacqui
    Instagram: https://www.instagram.com/jacquimaloneycoaching LinkedIn: https://www.linkedin.com/in/jacqui-maloney/ You might also enjoy:
    Ep #80 Get visible in your business with podcast producer Cass Ponton
    Ep #42 Is your mindset getting in the way? (solo)
    Ep #7 Everyone has a story to tell with PR expert Erin Huckle
    Important links:
    Join the membership: https://www.emmamcmillancopy.com/copywriting-community/ Sign up for my weekly email: https://www.emmamcmillancopy.com/ Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 48 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Jane Ledger ,

Highly recommend

Another awesome podcast added to the list! Emma, love your thoughtful approach and interviewing style. Great range of guests and topics, thank you. Just listened to your chat with Jacque and loved it

JennSocial ,

Great Show! Thanks 🙏🏿

Really enjoying Emma and her guests on the podcast. Great for small businesses starting out but good reminders for more seasoned biz owners. Thanks Em. Thanks guests. 👏🏻👏🏻

Julia Manifest Your Best ,

Thoughtful, empathetic approach to copywriting success.

Emma’s approach to copywriting is considered and thorough but relayed in a way that makes you feel like you are listening to a friend over a cuppa. Lots of info for small businesses and writers alike with the comfort of an empathetic point of view. Each episode I learn something new about copy while being reminded of what really matters.

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