60 episodes

Not Just About Copy is a podcast to help you write and communicate better. Because writing good copy is not just about learning how. It’s also about knowing WHY. It’s about owning your tone of voice and knowing your audience. And it’s about developing your confidence and writing habits to take action. Inspiring conversations and solo coaching episodes will give you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

Not Just About Copy with Emma McMillan Emma McMillan

    • Business
    • 5.0 • 24 Ratings

Not Just About Copy is a podcast to help you write and communicate better. Because writing good copy is not just about learning how. It’s also about knowing WHY. It’s about owning your tone of voice and knowing your audience. And it’s about developing your confidence and writing habits to take action. Inspiring conversations and solo coaching episodes will give you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

    Host in the hot seat: Why the Co-writing Content Crew?

    Host in the hot seat: Why the Co-writing Content Crew?

    In this episode, producer Sarah puts me back in the hot seat so you can find out why I developed my group program, the Co-writing Content Crew.
    We explore why it’s so different from other programs out there, what it’s designed to help you with and why I’ll always keep it at an accessible price point.
    I break down each of the five pillars in my framework, chat through how the program shakes down and explain how my background perfectly positions me to do this work with small business.
    You might also enjoy:
    Ep #52 Why it’s really not just about copy
    Ep #42 Is your mindset getting in the way?
    Ep #28 Get to know your host, Emma McMillan
    Important links:
    Join the Co-writing Content Crew now - starts Feb 10Sign up for my weekly email: https://www.emmamcmillancopy.com/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 26 min
    Get the lowdown on ChatGPT

    Get the lowdown on ChatGPT

    In this episode you’ll learn all about ChatGPT - what it is, why the hype and find out how it can help - and hinder - your writing. 
    I delve into the pros and cons of this language model, answer the question of whether it will replace human copywriting, and share tips on how to best train the tool to understand your writing style. 
    I’ll also share my personal experience using ChatGPT - the good, the bad and the ugly.
    You might also enjoy:
    Ep #50 What’s better - slick or authentic copy?
    Ep #46 8 tips for writing faster
    Ep #40 My favourite copywriting tools, apps and tech
    Important links:
    Join the Co-writing Content Crew - starts Feb 10Sign up for my weekly email: https://www.emmamcmillancopy.com/This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 16 min
    Feel good sales pages with Nami Clarke [Summer Series]

    Feel good sales pages with Nami Clarke [Summer Series]

    *Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*

    Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This is the final one of the five - and it’s my cracking chat with Nami Clarke all about feel good sales pages.  Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on: 
    When it comes to career evolution, nothing is lost or wasted when we 'change our mind’.  In fact, Nami says that for her, it felt messy and like losing something, but with hindsight she acknowledges that she was able to apply her existing skills in a different way.When talking about sales, Nami shares the importance of building great relationships that come from a place of support and service. But that when it comes to selling, we need to differentiate our service from us - because they’re not the same thing. And my favourite quote from this episode: 'A sales page shouldn’t try to sell to everyone with a credit card and a pulse.’  This is because you want to be drawing in aligned clients who the service/product is a good fit for. The best kind of marketing attracts like-minded clients and repels wrong fit clients - and this is a good thing. Here’s a little reflection for you to ponder as you listen to this episode - Are you being clear enough in your marketing about who your service or product is NOT FOR, as well as who it IS. For example, I love to talk about boundaries in my copy so people understand I’m not who to contact if they’re looking for a quick or cheap fix, for instance. You might be wanting to focus on sustainable businesses - in which case, are you explicitly saying so to attract more of these clients and repel others? Can I suggest having a look through your website and recent social content to assess this - or swap with a friend and do a little audit for each other.
    Now a quick little reminder my group program the Content Co-writing Crew is kicking off for the next round on Feb 10. Doors will be opening next week. You can find out exactly when and get first dibs on a spot by signing up for my emails. You can do that on my website or by downloading one of the resources on my free resources page. 
    In the meantime, enjoy my conversation with Nami - and I’ll be back in your ears again next Monday.
    How you can connect with Emma:
    Discovery call: emmamcmillancopy.com/discovery-callWebsite: emmamcmillancopy.comInstagram: @emmamcmillancopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 53 min
    Writing about ourselves is hard. Here’s how to make it easier [Summer Series]

    Writing about ourselves is hard. Here’s how to make it easier [Summer Series]

    *Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*

    Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a solo coaching episode with me - all about you. See, I get that writing about yourself is hard. It can feel vulnerable, confronting, or even self-indulgent. But the good news is, it doesn’t have to. In this episode, I share some strategies to help you get out of your own way - and start to write from a place that feels authentic and free flowing.
    I recorded this episode way back in February 2022. Listening back, here are a few things that really stand out:
    To establish genuine know, like and trust with your audience, you need to share about yourself - your values/way you work are a great place to start - they infuse all the content I create, whether that’s for my website, social media or podcast.You don’t have to - and probably shouldn’t - share everything about yourself. What you’re comfortable sharing will change over time. Often the best words we can use to talk about ourselves - are, in fact, not our words - but the words of our clients or customers. It’s then a matter of infusing this ‘Voice of Customer’ language into your copywritingWith that in mind, here’s a little activity to consider as you listen to this episode - What social proof do you already have that you can comb through and pull out key phrases/themes from? Have you collected Google reviews or shared a feedback form? If you have this kind of data already, it’s worth pulling it into a document or spreadsheet so you can look at it all together. If you don’t yet have any of this ‘voice of customer’ data and you need to gather some feedback or testimonials - it’s better late than never. Once you’ve finished this mini episode, I encourage you listen to my chat with Kirsty Fanton - which is episode 25 - where we dig into how to ask for this feedback & the best way to frame your questions so you get useful responses.
    I hope you enjoy this episode - and I’ll be back in your ears again soon.
    How you can connect with Emma:
    Discovery call: emmamcmillancopy.com/discovery-callWebsite: emmamcmillancopy.comInstagram: @emmamcmillancopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 18 min
    On bravery and boundaries with Kate Toon [Summer Series]

    On bravery and boundaries with Kate Toon [Summer Series]

    Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s my frank and honest chat with digital entrepreneur Kate Toon. 
    Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on: 
    The first is that it’s ok to keep on keeping on. For instance, if you’ve had a year of building, is next year time to focus on consolidation?
    Another important thing Kate shares, is the need for us to lean into acceptance and self-compassion. She asks the question, what can you say ‘not now’ to? That every ‘yes’ you say, is a ‘no’ to something else?
    The final thing I want to mention is the redefining of what success and productivity looks like. Kate reveals her measures for these - and also how they’ve evolved over time.
    Here’s a little reflection for you to ponder as you listen to this episode - What are your success metrics when it comes to work and life? Is it being able to step away from work for a couple of decent blocks each year? Is it finding time to prioritise your physical and mental wellbeing? It is the number of clients you’re impacting? There’s no wrong answer - it’s what feels right to you. 
    Enjoy the episode and I hope you’re enjoying some down time. I’m hanging out with my family and friends, and back on deck from the 9th Jan.
    A little reminder my group program the CCC is kicking off for the next round on Feb 10. The best way to find out when the doors are open is by signing up for my emails. You can do that on the HP of my website emmmamcmillancopy.com or by downloading one of the resources on my free resources page. 
    Enjoy my conversation with Kate - and I’ll be back in your ears again soon.
    This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 41 min
    Get to know your host, Emma McMillan [Summer Series]

    Get to know your host, Emma McMillan [Summer Series]

    *Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*

    Well, hello there and welcome to the podcast. Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a little bit of a get to know you with me, your host.
    Back in June 2022, I invited my friend and collaborator, Ilana Kosakiewicz to interview me on the podcast. Listening back, here are a few things that struck me:
    I talk in this episode about craving a break from teaching and why I stepped away from education in 2017. But it’s interesting to reflect on the fact that I’ve come really come full circle in a way. I’m off the tools next year, stepping into my role as coach and mentor, guiding and supporting individuals and teams to write and communicate better.
    Ilana and I also talk about safety nets and risk-taking - which might resonate with where you’re at right now, especially if you’ve recently changed direction or you’re thinking about it. I share my experience - the good, the bad and the ugly.
    The final thing I want to call out is the idea of following your curiosity and where that can lead you. In many ways, this is how I’ve evolved my business - but it’s also my approach to life. I love to ask myself the questions, what am I interested in? What could this look like? What’s missing for me right now?
    With that in mind, here’s a little reflection for you to ponder as you listen to this episode - What is it that you’re curious about? And what could you explore further during 2023? When it comes to life beyond work, I’ve really missed singing and performing so I’ve signed up to a choir for term 1 next year. I can’t wait to see where this little adventure takes me and the people I’ll get to meet and make music with. When it comes to the business, I’m curious to explore copy coaching in the workplace and finding out how I can help impact teams to write & communicate with more confidence, better processes and a deeper understanding of how copywriting works.
    Enjoy the episode and I hope you’re enjoying some down time right now. I’m hanging out with my family and friends, and back on deck from the 9th Jan.
    A little reminder my group program the CCC is kicking off for the next round on Feb 10. The best way to find out when the doors are open is by signing up for my emails. You can do that on the homepage of my website emmmamcmillancopy.com or by downloading one of the resources on my free resources page. 
    I hope you enjoy this episode as much as I did - and I’ll be back in your ears again soon.
    Meet guest host Ilana Kosakiewicz: https://ilanak.com.au/ 
    How you can connect with Emma:
    Discovery call: emmamcmillancopy.com/discovery-callWebsite: emmamcmillancopy.comInstagram: @emmamcmillancopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    • 50 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

PBST19 ,

Binge worthy addition to my podcast playlist!

Emma’s lovely way of getting you to reflect on all things copy is an essential listen for all business owners. Insightful interviews with a variety of guests you are delivered great stories with lots of practical takeaways. Highly recommend adding to your playlist!

ACK144 ,

So much valuable content

Emma has a beautiful way of explaining things clearly, and has answered multiple copy questions about my website, SEO and socials. So much valuable content in this podcast.

Papalotta ,

Just a smashing podcast

With a lovely smart host. Really worth a listen. Kate Toon.

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