Not Just About Copy with Emma McMillan Emma McMillan

Today’s guest on the Not Just About Copy podcast is copywriter and PR maven, Erin Huckle.
As the founder of Chuckle Communications, Erin is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to help them find their voice and tell their stories. Erin’s focus is on helping clients connect with their ideal customers, by turning up where they hang out.
With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR. Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.
I was excited to sit down with Erin and peel back the curtain on the PR industry, get some tips on profile building and storytelling, hear about her writing practice and why words and language are so integral to her work and personal life.
In this episode we talk about:
The evolution of language within society (think comparisonitis, doom scrolling and more)The power of words - and the art of the reframe Why healthy boundaries are so important but why saying ‘no’ still feels hard sometimesThe ins and outs of the PR world - hint: It’s not all champagne and ‘sweetie, darling!’Practical tips for small business owners to DIY your PR, build your profile and tell your story in a way that adds value for an audienceHow to deal with a blank page and why breaking the (grammar) rules is so much fun, andWhy conversational copywriting is where it’s at.I learnt a lot from this episode, and I know you will too. Here’s my conversation with Erin Huckle from Chuckle…
How you can connect with Erin
Website: chucklecommunications.com.auFacebook: facebook.com/chucklecommunicationsInstagram: @chucklecommunications/LinkedIn: linkedin.com/in/erinhuckle-pr-and-copywriting/How you can connect with me:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopy &  @notjustaboutcopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

In today’s episode, I share 3 of my favourite tips to make proofreading your own work easy. 
An error might not matter to everyone, but it can sometimes change the meaning of something, or leave out important information. The good news is, you don’t have to be a writer - or an editor - to be able to proofread. With these simple, actionable tips, you can make sure the words you’re sharing with the world sound as polished and professional as you. Awkward typos? Not any more!
Happy writing!
Important links:
Free content repurposing mini-course for strategies to make your content work smarter, not harder: https://www.emmamcmillancopy.com/content-repurposing-made-easy/How you can connect with me:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopy &  @notjustaboutcopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

Today’s guest on the Not Just About Copy podcast is author, instructional designer and copywriter, Emily Brewin.


Emily’s first novel, Hello, Goodbye, was published in 2017 and her second, Small Blessings, in 2019, both with Allen & Unwin. Her short stories have appeared in a number of anthologies, including We’ll Stand In That Place and Other Stories by Margaret River Press and the Bristol Short Story Anthology - Volume 10. 


Emily has written for The Age, Meanjin, Kill Your Darlings, Archer, Feminartsy, The Victorian Writer and Mamamia. She is currently working on her third adult novel, MICHI. 


I’ve known Emily for over a decade now. Both former teachers, we shared a staffroom for many years - gradually evolving our writing careers and growing our children side by side. I’ve always been fascinated by Emily’s dedication to novel writing and I was keen to pick her brain about her writing process, what she does when she feels stuck and where all those ideas come from! 


In this episode we talk about:


How Emily’s early life helped shape her career as a writerThe process of writing a novel - and dealing with rejectionStrategies for when mindset issues like self-doubt or imposter syndrome creep inHow Emily reconciles her private author self with the public demands of marketing her books, and Why she can’t imagine life without her writer’s group.I know you’re going to enjoy this episode. Here’s my conversation with Emily Brewin…


How you can connect with Emily:


Website: emilybrewin.com/
Facebook: www.facebook.com/EmilyBrewinAuthor/
Instagram: www.instagram.com/emilybrewinauthor/
Twitter: twitter.com/emilykbrewin
LinkedIn: www.linkedin.com/in/emilybrewin/
Books: ‘Hello, Goodbye’ and ‘Small Blessings’

How you can connect with me:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopy &  @notjustaboutcopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

In today’s episode, I share eight of my favourite tips for facing the blank page head-on. With the right strategies, you can start to see it as a blank canvas full of possibilities, rather than something fear-inducing.
We can put ourselves under so much pressure when it comes to writing - especially first drafts. It’s time we gave ourselves permission to write freely and without expectation. The first step in being courageous is being prepared to put something - anything - down on paper. Find out how you can just ‘get it done’!
Happy writing!
Important links:
Free content repurposing mini-course for strategies to make your content work smarter, not harder: https://www.emmamcmillancopy.com/content-repurposing-made-easy/The 5-minute writing framework:Start with a hook or a question to engage your audience. For example, Have you ever wondered…? or Did you know…?Share an anecdote, personal story or piece of research. For instance, I first noticed this when…or The research tells us that…The crux of your piece goes next - what’s your central idea. Flesh it out here for your audience.Finish with offering an invitation - such as How could you try…or When could you?How you can connect with me:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopy &  @notjustaboutcopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

Welcome back to the Not Just About Copy podcast. My guest for this episode - episode 3 - is Dusk Liney.
Dusk is a listener and space holder, who lives, works and mothers on Wurundjeri Woi Wurrung Land. Dusk has two businesses: The Listening Squad (with her business partner Jo) and The Listening Mama. Dusk is a contemplative circle holder, birth doula, spiritual companion and matrescence facilitator. 
Weaving this all together, Dusk meets people in the midst of their life and listens to their story. She invites people to encounter their inner wisdom and live from that place into their lives, work or birth. The way Dusk holds space is informed by community development, the contemplative movement, birth and motherhood studies and the therapeutic tool of spiritual companionship. Dusk believes in the power of bearing witness to someones' story because every person is of value and needs to be heard.
I’ve had the honour of working with Dusk as a participant in several of her powerful Listening Circles and also through her matrescence work, which was a deeply transformative experience. Dusk has role-modelled and taught me so much about the art of listening and holding space for others. It’s such a privilege to be able to do that for her today. 
This is a beautiful episode that traverses storytelling, language, listening, connection and more. We reflect on the extraordinary power of words - and why it’s important not to rush them.
We talk about:
The importance of sharing stories through the generations and how Dusk’s stories have helped both shape and heal her, including that of Jeremy, the one-legged seagullOwning your own truth - and Dusk shares something that takes me completely by surpriseThe gift of bearing witness, and Dusk’s experience of this in her role as a birth doula How to get comfortable with silence and why it’s time for a listening revolution, and How Dusk’s weekly newsletter has become like a love letter, helping her find joy in writing for business.I’m so thrilled to share my chat with Dusk Liney…
How you can connect with Dusk
Website: thelisteningsquad.com, thelisteningmama.com   Instagram: @thelisteningmama/, @thelisteningsquad/ Podcast - The Listening Way: thelisteningsquad.com/podcast  How you can connect with me:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

In today’s episode, I share what you need to think about before you get stuck into any piece of content. I unpack the three key things to consider: purpose, audience and platform and share a practical example of what this looks like. 
This is a strategy that will help you write in a more focused and deliberate way, whether that’s for your own business or in your day-to-day work life. Your content is also much more likely to resonate with your desired audience.
Happy writing!
Resources:
Free content repurposing mini-course for strategies to make your content work smarter, not harder: emmamcmillancopy.com/content-repurposing-made-easy/Blog: emmamcmillancopy.com/copywriting-blog/How you can connect with Emma:
Website: emmamcmillancopy.comInstagram: @emmamcmillancopyFacebook: facebook.com/emmamcmillancopywriterLinkedIn: linkedin.com/in/emma-mcmillan-copywriterThis podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.