Platform One Potentiate

Alicia Lykos is the founder and CEO of Red Wolf Group, a maverick in the industry, challenging the traditional approach to HR and people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she’s passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science. Alicia is a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and professional services industry. In 2019, The Predictive Index recognised Alicia as one of the fastest growing Talent Optimisation practitioners in the world.

Ben Sullivan, is Managing Director of AdClarity & Head of Automotive Services at Potentiate. After managing Automotive Customer Insights & Customer Experience programs for over 10 years with Potentiate, Ben has taken on an additional role, heading a new company in the Potentiate portfolio, AdClarity. In keeping with Potentiate’s data intelligence experience, AdClarity surfaces and provides insights into the vast and complex world of Digital Advertising. AdClarity provides a leading edge Digital Advertising Competitive Intelligence platform to understand what, when, how, how often and where your competitors are advertising online. For Advertisers, Media Agencies, Researchers, and Publishers, AdClarity provides unique insight into the impact of marketing – the ‘causes’ of changes in brand perceptions, website traffic, enquiry and sales.

Adam is responsible for driving consistent growth across Australia and New Zealand for Ingram Micro Commerce and Lifecycle Services division of Ingram Micro.
Adam is an experienced senior manager holding leadership and management roles in sales and operations representing some of New Zealand’s largest retail and telecommunications brands. Adam has a proven track record in change leadership, process improvement and setting strategic direction to achieve positive outcomes for both customers, staff and shareholders.

Patrick Moore is a senior life insurance executive, who specialises in leading, improving and deepening business to business relationships within the life insurance industry. Patrick spent 14 years at St Andrew’s Life Insurance and was an integral part of their executive management team and has recently joined AIA Life Insurance in a senior management role.
Patrick is passionate about ensuring he and his teams deliver outstanding customer experiences to business partners and believes the key to delivering this experience is to continually and consistently listen, respond and deliver tangible actions and improvements that lead to business relationships being transformed from transactional into a true 'business partnership' where he and his team are considered trusted advisors.

This podcast covers how community engagement activities can save you time and money in the long run. How to gain loyal insight community members. What content we should share to maintain engagement and how frequently we should share back.
Emma Clark has been managing insights communities for an impressive portfolio of clients for almost a decade. Her expertise, creativity and enthisiasm has lead to the creation and ongoing management of some of the most successful insights communities in Australia.