74 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO copywriter and SEO Consultant

    • Marketing
    • 4.9, 96 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    Reality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pond (REALITY)

    Reality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pond (REALITY)

    In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

    These shorter episodes will include practical DOABLE advice and tips from people just like you.

    Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!

    • 24 min
    Schema Secrets Revealed with Shay Ohayon (NEWBIE)

    Schema Secrets Revealed with Shay Ohayon (NEWBIE)

    Tune in to learn:

    What is Schema, and why is it important?
    How to check for pre-existing schema on your website
    How schema factors into Google rankings
    How to effectively use Schema.org
    Why you should be linking schemas, and how to do it
    Do it yourself - how to build schema, and how to fix common problems as they arise

    • 27 min
    10 small biz digital marketing mistakes – and how to avoid them with Louisa Dahl (NEWBIE)

    10 small biz digital marketing mistakes – and how to avoid them with Louisa Dahl (NEWBIE)

    Tool-free SEO for the budget-conscious

    When it comes to running your own business we have to wear so many different berets.

    We have to be accountants, project managers, salespeople, and digital marketers.

    And it’s a tough gig.

    So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

    Floundering, wasting money, getting ripped off, missing the basics.

    • 39 min
    Reality SEO: Anu Sawhney: Learning to stand on your SEO feet (REALITY)

    Reality SEO: Anu Sawhney: Learning to stand on your SEO feet (REALITY)

    In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

    Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

    Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

    This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

    • 26 min
    Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY)

    Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY)

    How Campfire Treats become top dog in Google

    In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

    These shorter episodes will include practical DOABLE advice and tips from people just like you.

    • 21 min
    How to do SEO without the fancy tools with Saijo George (NEWBIE)

    How to do SEO without the fancy tools with Saijo George (NEWBIE)

    One of the hardest things about DIY SEO is affording all the tools.

    We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.

    On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.

    But what if there was a way to do DIY SEO without spending all that cash.

    Today we’re talking about how to do your SEO without the fancy tools.

    • 27 min

Customer Reviews

4.9 out of 5
96 Ratings

96 Ratings

Juggie31 ,

Perfect podcast for SEO newbies and oldies

I listen to this podcast while I’m doing my daily walk and I’m also doing the Recipe for SEO Success course run by Kate. I’m finding this the perfect combination to expand my learning and as an added bonus it’s NOT boring. It’s informative and interesting. I get to hear a lot of Kate’s sultry tones these days.

victorbb7 ,

Running the SEO

Love running while listening to your podcast! Good way to brainstorm and keep up with the online marketing trends. Thanks !

Angela Pickett ,

Essential listen for anyone with a winery website

I wish I’d known Belinda when I worked for a wine brand. But as a copywriter working with wine brands, I’m always grateful for Belinda’s insights. Kate is brilliant at getting the best from her guests while also sharing her vast knowledge. Thank you

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