300 episodes

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Scalable Media Network

    • Business
    • 4.8 • 86 Ratings

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert

    Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert

    AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. 
    On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.

    Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. 

    IN THIS EPISODE, YOU'LL LEARN:
    Why marketers must learn about AI-generated artHow to use AI tools to create marketing creativesUsing AI to explore new creative territoryDrawbacks of AI-generated artUsing AI to feed the creative-hungry Performance MaxAI-generated art is the future of creative developmentHow effective is AI-generated art

    Links and Resources:
    Patrick's LinkedInAdVenture Media Group's website Patrick's book - Join or Die: Digital Advertising in the Age of Automation DALL-E Image GeneratorMid-journey.comSolutions 8 on YouTubeRalph's LinkedInKasim's Twitter
    OUR PARTNERS:
    Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Get Conversion Optimization Superpowers
    Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!
    a...

    • 11 min
    WTF - Are Robots Taking Over Paid Advertising?

    WTF - Are Robots Taking Over Paid Advertising?

    Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.
    On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.
    AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."
    IN THIS EPISODE, YOU'LL LEARN:
    Why creatives are now more important than everThis week's nugget: Marketers must learn about AI-generated artAI-generated art is the future of creative developmentWhy brands must focus on providing value for their clientsHow AI-generated art will transform marketing foreverEffective tools for creating AI-generated artThe unbundling of AIContent is and will forever be king

    Links and Resources:
    Patrick's LinkedInAdVenture Media Group's website Patrick's book - Join or Die: Digital Advertising in the Age of Automation DALL-E Image GeneratorMid-journey.comPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
    OUR PARTNERS:
    Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like

    • 24 min
    [Part 2] Flipping a Funnel to Lower Your CPA

    [Part 2] Flipping a Funnel to Lower Your CPA

    How much research is enough for writing copy and creating ad content?
    We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.
    On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  
    IN THIS EPISODE, YOU'LL LEARN:
    Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are effective for all types of businesses The Creative Lab deep dive researchUncovering why customers buy from you
    Links and Resources:
    Check out Tier 11's Conversion Architecture HEREPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
    OUR PARTNERS:
    Find out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    DigitalMarketer Ebooks

    • 36 min
    [Case Study] Unconventional Ways to Lower Your CPA

    [Case Study] Unconventional Ways to Lower Your CPA

    What is the most powerful type of messaging across all industries and advertising platforms?
    On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  

    Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

    IN THIS EPISODE, YOU'LL LEARN:
    Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different messaging for different types of audiencesThe effectiveness of testimonial videosHow to get your customers to create content for your brand

    Links and Resources:
    Check out Tier 11's Conversion Architecture HERE
    Videocasestory.com
    Getbravo.io
    Customer Acquisition Show 
    Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
    OUR PARTNERS:
    Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...

    • 28 min
    Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

    Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

    What exactly is empathy-driven branding - and why is it so effective?
    On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. 
    With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. 

    IN THIS EPISODE, YOU'LL LEARN:
    What is empathy-based marketing?Ways to create scroll-stopping visual content for social mediaBenefits of posting regularly on social media How to drive instant engagement on your social media postsBuilding a content strategy with your audience in mindProven ways to increase organic reach and engagementOptimize your content for different social media channelsHow to make your social media presence more personal
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Christene's LinkedInChristenemarie.comChristene's InstagramPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
    OUR PARTNERS:
    Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Get...

    • 31 min
    The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

    The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

    Did you know you can use the Enneagram Personality Test to enhance your marketing?
    On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. 
    According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. 
    If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.
    IN THIS EPISODE, YOU'LL LEARN:
    What is empathy-based marketing?This week's nugget: Using instant engagement to amplify content visibilityWhy less is more on social mediaHow to build a personal brand like a marketing proWays the Enneagram Personality Test can enhance your marketingTips on how to generate more engagement on your social media postsHow to create content your audience would want to engage withValues-based marketing and why it's so effective

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Christene's LinkedInChristenemarie.comChristene's InstagramPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
    OUR PARTNERS:
    Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

    • 33 min

Customer Reviews

4.8 out of 5
86 Ratings

86 Ratings

Ali Raza 4m Pak ,

My daily breakfast podcast

I’ve known Kasim since 2015. Every time we talk, he shares nuggets of digital wisdom. With this podcast in place and coupled with Ralph, these guys have become the ultimate (no nonsense) firehose of actionable digital marketing knowledge. Watch out for the books that Ralph mentions during podcast. Absolutely amazing!!

Glen from Oz ,

Facebook & Google Marketing Gold

I have been listening to the podcast from the very beginning. One of my go-tos for all things facebook marketing from the very start of my facebook marketing sojourn with Ralph, Molly and co. Now, with the addition of boy-band aspirant with the long luscious locks and rich dulcet tones, Kasim Aslam, the podcast has just gone up a level. Kasim brings some cutting edge, at-the-coalface, Google knowledge gained from his tours of duty entrenched in the apocalyptic Adwords battle of ppc profitability, along with his brother-in-arms, the General Patton of Google Ads, John Moran. One of the best, just got better (btw Ralph, I hope you don't mind, I stole your signature signing out phrase, SEE YA for my own podcast)

NeilTW ,

Podcast is OK… here’s a coffee tip in return for your knowledge sharing

I’ve probably been listening from the very beginning… always useful and insightful from agencies and people who are actually doing the work.

Back to the coffee and a good morning routine…

1. Buy filter roasted coffee beans from your local roaster
2. Grind fresh using a hand grinder
3. Use the pour over method (v60)
4. James Hoffmann has a good method
5. Guaranteed a sweet tasting cup of coffee every time

No milk. No sugar. Loads of caffeine!!

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