Sean Callanan (Sports Geek)

Sean Callanan is the Founder of sports digital marketing agency Sports Geek, and host of the Sports Geek podcast.

His career began in technology, but as a passionate sports fan he was always looking for a way to merge the two worlds. Hence, in 2009, Sports Geek was born.

Sean has a deep understanding of the sports marketing landscape, and includes amongst his clients the NFL, for whom he manages their channels in Australia and New Zealand.

Not surprisingly, the focus of this chat is sports marketing, but you’ll have to keep listening to find out how the Spice Girls and Taylor Swift fit into that world...