9 episodes

Do you run a streetwear fashion brand? Are you wanting to grow a community, up your marketing game, increase sales and establish brand credibility? To you I say welcome. Street Cred takes a deep dive into the business side of the streetwear fashion industry, featuring guest interviews from businesses that are killing it in the marketing game, answering listener questions, and tutorial episodes.

Your host, Elijah Delporte, is the videographer and director of Wink Films, a marketing company creating video content for streetwear fashion brands. Based in Brisbane Australia, Elijah has worked with brands such as Culture Kings and Johnny Bigg among others.

The Street Cred podcast is a weekly show on all major streaming services. To submit listener questions or present feedback, please email hello@winkfilms.com. To view more resources for streetwear fashion brands, visit www.winkfilms.com/resources. For podcast highlights and other video content, follow @wink.films on Instagram.

Welcome to the Street Cred podcast.

Street Cred - the podcast for streetwear fashion brands Elijah Delporte

    • Arts
    • 5.0 • 5 Ratings

Do you run a streetwear fashion brand? Are you wanting to grow a community, up your marketing game, increase sales and establish brand credibility? To you I say welcome. Street Cred takes a deep dive into the business side of the streetwear fashion industry, featuring guest interviews from businesses that are killing it in the marketing game, answering listener questions, and tutorial episodes.

Your host, Elijah Delporte, is the videographer and director of Wink Films, a marketing company creating video content for streetwear fashion brands. Based in Brisbane Australia, Elijah has worked with brands such as Culture Kings and Johnny Bigg among others.

The Street Cred podcast is a weekly show on all major streaming services. To submit listener questions or present feedback, please email hello@winkfilms.com. To view more resources for streetwear fashion brands, visit www.winkfilms.com/resources. For podcast highlights and other video content, follow @wink.films on Instagram.

Welcome to the Street Cred podcast.

    8. Growing Instagram from 0 - 100k - James Collins from Studio Innate

    8. Growing Instagram from 0 - 100k - James Collins from Studio Innate

    In this episode, I speak with James Collins about his brand, Studio Innate. In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label.So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you. Studio Innate:Website: https://shop.studioinnate.com/Instagram: @studioinnateElijahWebsite: https://www.winkfilms.com/Instagram: @elijahdelporteMailing List: https://www.winkfilms.com/resources

    • 1 hr 14 min
    7. Content Strategy for Clothing Labels

    7. Content Strategy for Clothing Labels

    On this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so.For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store.Social media acts as the foundation for many clothing businesses. Without it, there would be no revenue. Without content strategy, your brand is like a plane without a pilots instruments. In thick fog there is no way to know where you are. Let's put in your pilots instruments.Let's work together: www.winkfilms.comMailing list: www.winkfilms.com/resourcesfind me on Instagram: @wink.filmsHave feedback? Let me know: elijah@winkfilms.com

    • 28 min
    6. Micro-Decisions & The Fashion Sales Funnel

    6. Micro-Decisions & The Fashion Sales Funnel

    On this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label.The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer. By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/ a purchase) for your target customers and how to make it specific to your brand.Let's work together: www.winkfilms.comMailing list: www.winkfilms.com/resourcesfind me on Instagram: @wink.filmsHave feedback? Let me know: elijah@winkfilms.com

    • 29 min
    5. Core Values and Knowing Your Why - Saim Farooqui from Rêveurs De Vie

    5. Core Values and Knowing Your Why - Saim Farooqui from Rêveurs De Vie

    In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars. Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.I think you are really going to like this one! Enjoy the show.Reveurs De Vie:Instagram - @ReveursDeVieWebsite - https://reveursdevie.com/Podcast - https://linktr.ee/paranoidinmyparadiseWink Films:Website - https://www.winkfilms.com/Instagram - @wink.films

    • 57 min
    4. Building Hype - Casper Tremlett and Aron Williams from Mertramertra

    4. Building Hype - Casper Tremlett and Aron Williams from Mertramertra

    In this episode, I speak with co-founders Casper Tremlett and Aron Williams about their brand, Mertramertra. They began things more than a year ago in the peak of COVID and have been on the market since the beginning of 2022.By only the second drop, they sold out their entire collection of hoodies in 4 minutes, marking Mertramertra on my radar. Not too bad if you ask me…Today’s episode is for brands who want to learn the secrets to their success so early on. We speak about how to build hype, maximise drop style releases, and much more.Enjoy the show :)Find Mertramertra at: https://mertramertra.com/ or @mertramertra (insta)Web: https://www.winkfilms.com/Mailing List: https://www.winkfilms.com/resourcesEmail: elijah@winkfilms.com

    • 1 hr 8 min
    3. Creating Shareable Content

    3. Creating Shareable Content

    Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.Summary:People buy things from those they know, like, and trustYour customers know, like, and trust their friends more than anyoneA strong brand personality is the foundationembrace your flawshave opinionsengage with your audience Provide valewhat are my customer's pain points?appeal to their emotionswhat is my audience interested in?Lets work together: www.winkfilms.comfind me on Instagram: @wink.filmsHave feedback? Email me: hellow@winkfilms.com

    • 41 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

cam sportedxh ,

AMAZING!

Definitely watch this. I love his goal to help these businesses. Street creed is the best podcast ever!

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