111 episodes

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

Talking Tourism TICT

    • Arts
    • 4.6 • 10 Ratings

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

    Talking Tourism Episode 106 - Distribution Is In Its Honeymoon Period with Nathan Darke

    Talking Tourism Episode 106 - Distribution Is In Its Honeymoon Period with Nathan Darke

    Nathan Darke has been in the travel and tourism industry for over 20 years. Formerly part-owner and Director of Andrew Jones Travel, he now leads Federal Group’s Sales and Distribution team. 
    In today’s episode, West by North West’s Tom Wootton picks Nathan's brains about all things distribution. Often overlooked in favour of its big brother marketing, distribution is a critical element in the marketing mix that dictates how you get your product, experience or service to your customer via certain channels. Nathan believes that decisions around distribution have never been as important as they are right now, as consumers respond to a new environment when it comes to purchasing travel. 
    Nathan shares his insights around how to set up the best distribution mix for your business, and reminds listeners that understanding your customer is key. While third-party channels might demand a commission that direct sales don’t, they could be your business’ secret sauce when it comes to meeting your customer where they are when they want you. 
    Nathan also explains and unpacks aggregation, consolidation and re-fragmentation in the digital distribution space, and what it all means for you and your business, whether small, medium or large. 
    Today’s episode is brought to you by our partner, the Department of State Growth. The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

    • 36 min
    Talking Tourism Episode 105 - A Love Affair With Tasmania's West Coast with Marta Dusseldorp

    Talking Tourism Episode 105 - A Love Affair With Tasmania's West Coast with Marta Dusseldorp

    Marta Dusseldorp is a multi-award-winning Australian actress who has worked extensively in theatre, film and television for over 30 years. Amongst many other credits, Marta featured in Wentworth for FOXTEL and the ABC mini-series Stateless opposite Cate Blanchett, and was most recently nominated for Most Popular Actress at the 2019 Logie Awards.
    So, what does Marta have to do with Tasmanian tourism? Well, she has also started her own company, Archipelago Productions, here in Tassie, and is currently in development as producer, creator and lead actor for a crime thriller television series, Bay of Fires, set on the wild west coast of the state. In today’s episode, West by North West’s Tom Wootton chats with Marta about this exciting new production and its potential impacts for exposure of and visitation to a number of regional jewels in Tasmania’s crown. 
    As someone who has seen a good idea transform into a fully-funded major project, Marta also shares her insights into bringing ambitious visions to life in the Tasmanian tourism industry. You’ll be pleased to hear that a lot of the ingredients – authenticity, passion and purpose – are naturally in abundance in our corner of the world. 
    Today’s episode is brought to you by our partner, Hostplus. Founded by the Australian Hotels Association and the United Works Union in 1988, Hostplus has its origins in the tourism and hospitality industries, and continues to evolve as the lifetime fund of choice for all Australians, delivery retirement income security to their members. Thanks to Hostplus for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

    • 35 min
    Talking Tourism Episode 104 - Brave The Conversation with Mitch McPherson

    Talking Tourism Episode 104 - Brave The Conversation with Mitch McPherson

    If you’re a Tasmanian, you’re probably familiar with today’s guest. Mitch McPherson is the founder of Speak Up! Stay ChatTY, a mental health awareness organisation inspired by the loss of his younger brother Ty to suicide in 2013. Since then, the organisation has delivered programs into workplaces, community groups, schools and sporting clubs to encourage people to speak up about mental health and create a kinder and more accepting world. 
    In today’s conversation, TICT’s Luke Martin asks Mitch to share his advice with the Tasmanian tourism and hospitality industry, which has arguably been one of the hardest hit by the last two years’ Covid-related challenges. While we’re encouraged by the most recent Tourism Industry Business Sentiment Survey, which showed that 95% of respondents had a positive outlook for the future of the industry, it’s undeniable that the last two years have had real impact on the industry’s collective mental health. Mitch talks through practical self-care strategies to build resilience and avoid negative cycles, as well as the importance of looking out for others around us who might be doing it tough.
    For leaders and managers, Mitch offers his tips on building workplace cultures that are engaged with and proactive around mental health strategies. He believes that these cultures need to be set from the top, and can have real impact on individuals and teams. 
    And with June 21 – the shortest day of the year – coming up, Mitch gets chatty about Shorts Day. It’s a new awareness initiative that encourages us to wear shorts to work on what might be one of the chilliest days to brave the cold and brave the conversation around mental health. 
    For more information on Shorts Day and Speak Up! Stay ChatTY’s work, head to https://staychatty.com.au/
    For other support with mental health in the workplace, check out THA’s Mental Health & Wellbeing resources at https://www.tha.asn.au/mental-health-wellbeing 
    If you, or someone you know, is in crisis, please call Lifeline on 131144 or Beyond Blue on 1300 22 4636.
    Today’s episode is brought to you by our partner, TasVacations. TasVacations make it easy to plan your Tasmanian self-drive holiday. They love, live and breathe Tasmania, and will share their local knowledge of Tasmania’s attractions, cruises, guided walks, wineries and favourite restaurants. You can choose from one of their popular holiday packages including accommodation and car hire, and ask them to create a tailored touring holiday just for you. Thanks to TasVacations for their generous support of TICT and for helping to make this episode of Talking Tourism possible. 

    • 27 min
    Talking Tourism Episode 103 - Providing a Counter-Experience with Dr. Allison Anderson

    Talking Tourism Episode 103 - Providing a Counter-Experience with Dr. Allison Anderson

    Dr. Allison Anderson is a data queen with an impressive list of experience in tourism development and marketing. Formerly the Head of Research & Insights at Tourism Tasmania, Alli now connects heart, art and science to produce informed strategy as Founder of Episteme Consulting. 
    In today’s episode, TICT’s Luke Martin plays right into Alli’s wheelhouse, by asking her to use all of the research at her disposal to extrapolate a forecast for Tasmania’s tourism industry in the current context and moving forward. 
    Alli gives her insights into growing intrastate markets for Tassie, including Western Australian and Queensland, and the (positive!) impacts that these newer markets have had on average length of stay and average spend per visitor. But, with international borders opening up and overseas destinations beckoning,  it’s important that we remain competitive in attracting these markets to Tasmania. Alli unpacks the idea of offering a counter-experience to the grind through our unique wide open spaces, regional experiences, and regenerative tourism offerings.  
    Alli and Luke also chat about changes to our inbound international markets over the past few years, and consider the visitors that might be best placed to replace a dwindling Chinese market. While the US and UK represent high-yielding and engaged markets to continue to tap into, could Malaysia, Singapore and Indonesia be the next frontiers for Tasmanian tourism? Alli believes that the future looks bright for our industry, and provides her recommendations for focus areas to businesses looking to make the most of tourism’s comeback. 
    Today’s episode is brought to you by our partner, VXT. VXT is a purpose-built organization with one purpose – to train a hospitality and tourism workforce to deliver the Tasmanian experience. VXT offers an array of industry-led, outcome-focused training courses both online and around Tasmania. Thanks to VXT for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

    • 35 min
    Talking Tourism Episode 102 - Our Backyard Punches Above Its Weight with Luke Martin and Tom Wootton

    Talking Tourism Episode 102 - Our Backyard Punches Above Its Weight with Luke Martin and Tom Wootton

    You might recognise TICT’s Luke Martin and West by North West’s Tom Wootton as regular hosts of Talking Tourism, but today’s episode sees these two set up shop in the studio together to shoot the breeze just as they might in one of their regular phone calls. 
    First up, Luke and Tom discuss the findings of the recent Tourism Industry Business Sentiment Survey, which – while realistic about the ongoing challenges faced by many operators – tell an optimistic story about the future of our industry in Tasmania. Unsurprisingly, one of the biggest issues falling out of the survey feedback was staffing and workforce skills, and Luke and Tom share their insights on how we might better attract great people into the industry by improving the employee value proposition. 
    They also take a deep-dive into what they see as the next frontier in the Tasmanian tourism industry’s growth: agritourism. As CEO of the north-west’s regional tourism organisation, Tom has seen first-hand how farm-based experiences create genuine connections between visitors and the Tasmanian story, and Luke believes this sector generates products that can’t be replicated anywhere else in the world. 
    Finally, Luke and Tom chat all things Federal Election, and its implications for tourism. Tom has his hopes pinned on funding for the Reimagining the Far North West project and the Don River Railway, while Luke’s wish list also includes the Hobart Airport international runway, Launceston business events infrastructure, and the Spirit of Tasmania equalisation scheme. 

    You can find Tourism Tasmania's Tasmanian Visitor Survey (TVS) data referenced in today's episode at https://www.tourismtasmania.com.au/research/tvs
    Today’s episode is brought to you by our partner, Business Events Tasmania. Business Events Tasmania is a specialist bidding organization responsible for marketing Tasmania as a business event destination. For over 30 years, BET has taken a lead role in promoting Tasmania to national and international associations, corporate organisations and event planners. Thanks to Business Events Tasmania for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

    • 38 min
    Talking Tourism Episode 101 - Adopting A Mindset Of Co-Opetition with Toni Kibbey

    Talking Tourism Episode 101 - Adopting A Mindset Of Co-Opetition with Toni Kibbey

    Toni Kibbey is a business and marketing coach who helps business owners create clarity and direction, and take smarter steps towards growth. In today's episode, Toni chats to TICT's Emma Azon-Jacometti about the important role that collaboration and co-opetition play in business growth, particularly in Tasmania. 

    Toni defines co-opetition, and explains the difference between a mindset of co-opetition and the action of collaboration, neither of which can exist without the other. She believes that this mindset of relationship with our competitors can be especially beneficial in Tassie, to make your business' voice louder and to hook a greater share of the visitor economy.

    This episode also outlines the steps to identifying potential businesses with which to collaborate, describes how to formalise a collaborative relationship to ensure everyone's on the same page, and provides examples that have paid off both locally and nationally. Toni also provides a 101 on writing your own business and marketing plan, including identifying your target audience and understanding how to reach them.

    You can find the Tourism Tasmania Visitor Statistics referenced in this episode at https://www.tourismtasmania.com.au/research/visitors

    Today’s episode is brought to you by our partner, Business Events Tasmania. Business Events Tasmania is a specialist bidding organization responsible for marketing Tasmania as a business event destination. For over 30 years, BET has taken a lead role in promoting Tasmania to national and international associations, corporate organisations and event planners. Thanks to Business Events Tasmania for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

    • 30 min

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