Testimonial videos: how to get them, what they should say and where you should put them.

We can talk all about how great we are at what we do, but consumers are a lot savvier these days and will often be a bit suspicious if someone is tooting their own horn too much.
However, when someone else stands up and tells everyone how great we are when people start to take notice. In this mini-episode, I talk about the power of video testimonials, how to get them, what they should say and where to put them aka how to use them!