In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
Must CTV - E129
Mike Baker, former CEO of dataxu (which sold to Roku in 2019) drops by to talk with the team about the transformation of TV in 2021. We'll discuss why CTV ad dollars haven't matched the surge in viewership yet, the challenges around transparency and managing the UX, and how ad buyers should deal with the fragmented landscape.
We'll also zoom out and look at the bigger picture - like the challenges traditional broadcasters face as they reorg around streaming, and what other ad tech companies might be good buys for TV companies.
Trump, Deplatformed - E128
The tech world’s decision to no longer host Trump underscores its singular role determining what messages are heard and amplified, and the fact that so many smaller tech companies quickly emulated the decisions of Google, Apple and Facebook epitomize the influence the major tech platforms hold across the entire industry.
The decision to strip Trump of his digital presence might be overdue, but it will likely have reverberations for years to come.
The Ad Industry's Long Road Ahead - E127
In this episode, recorded before the insurrection at the US Capitol, the AdExchanger looks at where the ad industry ended up in 2020, and where it needs to go in 2021.
Google And Facebook Under The Mistletoe? - E126
This week, we'll discuss how ten state Attorneys General saw Google kissing Facebook under the mistletoe for the past couple of years. We'll also unwrap a few more presents the AGs had for Google in its lawsuit filed last week.
Facebook And Google Vs. America - E125
In this episode, the team talks about the lawsuits against Facebook, revealed last week, and against which was uncorked Thursday. This podcast was recorded before 10 state AGs revealed their full lawsuit against Google, but we'll touch on what we knew at the time.
Primarily, we'll dive deep into Facebook's legal problems. And we'll also touch on its ongoing conflict with Apple.
Currently, On Currency - E124
Whoa, Nielsen is gonna relaunch its currency by 2024, so it'll be able to measure across streaming, linear and online. That's a heady initiative and there's a lot of work ahead. In this episode, Scott Brown, GM of audience measurement at Nielsen, drops by to talk about what Nielsen is trying to do, and what it needs in order to get there.