AdTechGod Pod

AdTechGod, The AdTech God
  • 5.0 (1)
  • Marketing
  • Updated Fortnightly

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

  1. 5 hrs ago

    Ep 150: CTV Gets Smarter: James Grant of Equativ on AI, Identity & Outcomes

    AdTechGod sits down with James Grant, SVP of Equativ, to explore the evolution of connected TV, AI-powered media planning, performance TV, and the future of streaming advertising. James also shares lessons from powering live sports advertising and why outcomes, identity, and new CTV ad formats are shaping the next era of ad tech. Interested in sponsoring the show? Contact ⁠http://marketecturemedia.com Takeaways: - AI agents are making media planning more efficient and dynamic. - Performance TV is creating new opportunities for measurable CTV outcomes. - Live sports streaming requires scalable ad serving, testing, and strong project management. - Pause ads and home-screen formats can create less intrusive CTV experiences. - Contextual signals, outcomes, and deterministic identity will shape CTV’s future. Chapters:01:05 Introduction to the AdTechGod Pod01:18 Meet James Grant of Equativ02:17 James’ Career Across TV and Ad Tech05:08 Building Equativ’s CTV Business06:25 The Biggest Opportunities in Connected TV08:40 AI and Equativ’s Media Planning Agent10:41 Moving Beyond Copy-and-Paste Media Buying12:51 AI, Workflow Efficiency and Creative15:27 Combining AI, Creative and Media Buying16:50 Live Sports and Streaming Advertising17:34 Equativ and MagentaTV18:55 Lessons From Large-Scale Live Streaming21:10 What Broadcasters Need to Get Right23:54 The Changing CTV Ad Experience24:48 Why Pause Ads Are a Major Opportunity27:13 Equativ’s TV Operating System Partnership28:15 The Future of CTV and Streaming31:11 Deterministic Identity and What Ad Tech Is Missing32:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 1 day ago

    Ep 149: The Future of Ad Tech: AI, Agency M&A and the Return of Brand Building with Alex Brownstein

    AdTechGod sits down with Alex Brownstein, CEO and Founder at AHB Advisors, to examine where advertising and ad tech are heading. They discuss The Trade Desk’s organizational evolution, why mid-size agencies could become active acquirers, how AI may reshape the agency model, and why the industry may need to rediscover memorable brand building alongside performance and measurement. Read more from Alex Brownstein by subscribing to his Substack: https://ahbadvisors.substack.com/ Interested in sponsoring the show? Contact http://marketecturemedia.com Takeaways Ad tech companies should evolve through thoughtful expansion rather than abrupt strategic pivots. Mid-size agencies could become more active acquirers as larger holding companies navigate structural complexity. AI will reshape agency work, shifting value from routine execution toward strategy and business outcomes. Agencies may find new value as intermediaries between brands and dominant technology platforms. Advertising needs a better balance between measurable performance and memorable, long-term brand building. Chapters00:00 Introduction to the AdTechGod Pod00:18 Meet Alex Brownstein, Strategic Advisor, former 3C Ventures and McKinsey01:22 From investment banking to LiveIntent and ad tech03:18 What finance taught Alex about advertising and business strategy05:17 The Trade Desk, CFO changes and organizational alignment09:02 Why ad tech companies are evolving their core businesses12:04 Why mid-size agencies could become major acquirers16:00 The complexity of large agency organizations17:13 What McKinsey’s operating model can teach agencies18:29 Will AI kill agencies or change how they work?20:56 A new potential role for agencies between brands and platforms22:27 Alex’s prediction for the next three years of advertising23:25 Why memorable brand building could make a comeback25:17 What advertising lost in the influencer era26:05 Have advertisers gone too far toward data and measurement?27:53 Brand recognition and the top of the marketing funnel28:21 Closing thoughts with Alex Brownstein28:38 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 19 Aug

    Ep 148: WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising

    Mikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend. Takeaways: AI is making scene-level contextual targeting in CTV more accurate and scalable. FAST enables real-time contextual signals that can better match ads to what viewers are watching. Whirl found viewers changed channels 60% more when ads were irrelevant. Contextual works best alongside audience targeting, adding relevance and improving performance. Better content intelligence could drive more transparency, smarter buying, and greater CTV ad spend. Chapters:00:00 Welcome to the AdTechGod Pod00:54 Meet Mikey Garcia of Wurl 01:27 From Maker Studios to a Career in Product04:02 The Startup Lesson That Changed Mikey's Career04:49 Joining Wurl and Building Streaming Products05:40 From Creator Technology to Advertising07:47 AppLovin, Wurl and the Meaning of Contextual CTV09:29 How AI Changed Contextual Advertising10:38 Bringing Scene-Level Signals to the Bid Stream12:35 Why FAST Is Built for Real-Time Contextual Targeting14:14 Can Contextual Targeting Work for VOD?15:13 Contextual Advertising for Media Planners16:19 Why Irrelevant Ads Make Viewers Tune Out17:45 The Future of Contextual CTV20:25 Why Contextual Is Reaching a Turning Point21:43 Overlay Ads and the Next CTV Ad Experience22:47 Programmatic Product Placement and AI23:41 Why AI Still Needs Human Oversight24:37 Final Thoughts from Mikey Garcia25:28 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 18 Aug

    Ep. 147: The Partnership Layer of AI with Google’s Ravi Viswanathan

    AdTechGod sits down with Ravi Viswanathan, Strategic Partnerships Lead at Google, to discuss his journey from software engineering to partnerships, more than a decade at Google, and how AI could reshape advertising. They explore generative creative, new ad-supported business models, consumer value exchange, and Ravi’s approach to building trusted partnerships. Takeaways: A technical background can create credibility and deeper trust in strategic partnerships. AI’s impact extends beyond productivity into creative generation and entirely new advertising experiences. Advertising could increasingly subsidize services such as mobile plans, hardware, and other everyday costs. Successful ad-supported models require a transparent and fair value exchange with consumers. Great partnerships begin by understanding the partner’s problem rather than focusing on what you want to sell. Curiosity, technical fluency, and trust can lead to stronger client relationships and long-term career growth. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Ravi Viswanathan, Strategic Partnerships Lead at Google01:12 Ravi’s Career Journey: Engineering to Strategic Partnerships04:07 Why Technical Knowledge Matters in Partnerships05:05 Why Ravi Has Stayed at Google for 11 Years07:30 The Continuing Evolution of Advertising08:09 How AI Is Changing Careers and Advertising10:02 AI-Powered Pricing, Targeting, and Generative Creative10:40 Will Consumers Accept Fully AI-Generated Advertising?14:22 What’s Next for Advertising?16:10 Advertising Across New Screens and Consumer Touchpoints17:27 The Future of Ad-Supported Business Models20:07 Creating a Fair Value Exchange for Consumers20:45 Misconceptions About Working With Google22:38 Ravi’s Career and Partnership Advice24:23 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 11 Aug

    Ep. 146: Where Investors See Opportunity with Josef Najm of Thomson Reuters Ventures

    Josef Najm, Principal Investor at Thomson Reuters Ventures, will discuss his career journey from MediaMath and global brands to venture investing. Josef shares what investors look for in founders, the technologies that stand out, the impact of AI on advertising, and where he sees the biggest opportunities for startups over the next five years. Takeaways: Josef Najm shares his journey from MediaMath, L'Oréal, and Diageo to Thomson Reuters Ventures. Learn how venture investors evaluate founders, products, and market timing. Discover why clean data, AI workflows, creator economy, and trust are shaping the future of ad tech. Hear Josef's predictions for AI agents, industry consolidation, and startup opportunities over the next five years. Chapters:00:00 Introduction00:17 Meet Josef Najm, Principal Investor at Thomson Reuters Ventures00:48 Josef's Career Journey into Ad Tech05:23 Transition into Venture Capital08:23 What Makes a Great Founder?11:10 Identifying Long-Term AI & Ad Tech Opportunities17:33 The Rise of the Creator Economy19:24 Separating Innovation from Industry Hype22:49 When Is the Right Time to Raise Funding?29:10 The Future of AI, Data & Ad Tech34:52 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 4 Aug

    Ep. 145 Why Creative Still Wins with Big Happy CEO Jonathan Frohlinger

    Jonathan Frohlinger, CEO of Big Happy, shares why creative remains advertising's biggest competitive advantage. From building high-impact 3D and CGI campaigns to discussing the future of mobile, digital out-of-home, and AI, Jonathan explains how brands can stand out in an increasingly crowded marketplace. Takeaways Jonathan shares his journey from Starcom and Verve to founding Big Happy. Why creative is still the biggest driver of advertising effectiveness. How CGI and 3D advertising help brands stand out and improve recall. Why emotion is processed before logic and what that means for marketers. The role of mobile and digital out-of-home in modern media strategies. Why creative matters more than targeting once the right audience is reached. How AI should enhance creativity instead of replacing it. Why brands should focus on outcomes instead of simply being "AI-powered." Leadership lessons from growing Big Happy over the past seven years. Advice for marketers looking to build successful careers in advertising and technology. Chapters 00:00 Introduction to Jonathan Frohlinger & Big Happy 01:08 Jonathan's journey into advertising and founding Big Happy 03:18 What Big Happy does and its unique value proposition 04:02 Why high-impact creative and CGI capture attention 06:45 The emotional science behind memorable advertising 08:03 Why brands buy on emotion but stay for performance 09:22 Mobile and digital out-of-home as growth channels 10:55 Creative vs. targeting: Which matters more? 12:20 The future of mobile advertising and media investment 15:25 What's next for mobile, DOOH, and ad tech 16:02 AI's impact on creativity and advertising workflows 19:40 AI hype versus real business value 24:20 Scaling Big Happy and building a strong company culture 27:02 Closing thoughts and farewell Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 28 July

    Ep 144: Beehiiv’s Creator Operating System with Tyler Denk

    AdTechGod sits down with Tyler Denk, Co-Founder & CEO of beehiiv, to discuss how beehiiv evolved from a newsletter platform into a complete creator operating system. Tyler shares lessons from Morning Brew, why creators should own their audience, AI's role in publishing, and how beehiiv is reshaping newsletter and podcast monetization. Takeaways: Tyler shares how Morning Brew inspired the creation of beehiiv. Learn why owning your audience matters more than relying on social platforms. Discover how AI and automation are simplifying creator workflows. Hear how beehiiv is expanding into podcasts, communities, and advertising. Learn how the beehiiv Ad Network helps creators monetize newsletters of every size. Chapters:00:00 Introduction to Tyler Denk & beehiiv00:41 Tyler's journey from Morning Brew to founding beehiiv05:13 Reinventing newsletter publishing and growth07:46 Website builder, SEO, and content automation09:42 AI tools, MCP, and creator workflows11:05 The future of AI for content creators13:03 Building an all-in-one creator operating system15:35 Why creators should own their audience18:14 Social media strategy and platform integrations19:49 Inside the beehiiv Ad Network and newsletter monetization22:59 Helping small publishers earn advertising revenue24:57 Final thoughts and Tyler's personal newsletter Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. 21 July

    Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand

    AdTechGod sits down with Andrew Swinand, CEO of Inspired Thinking Group (ITG) and former CEO of Publicis Groupe Creative U.S. and Leo Burnett. Andrew shares how AI-powered content automation is helping global brands produce personalized creative at scale, reduce production costs by 50%, cut campaign timelines from 8 weeks to 2 weeks, and drive stronger marketing performance. They discuss operational AI vs generative AI, the future of agencies, creative effectiveness, personalization, and why the next decade may bring a creative renaissance instead of creative replacement. Takeaways AI-powered content automation is enabling brands to create personalized content at an unprecedented scale. ITG helps global brands localize campaigns across languages, markets, and audiences using AI. Brands are reducing production costs by roughly 50% while significantly speeding up go-to-market timelines. Operational AI delivers more immediate ROI than purely generative AI use cases. Most companies already possess valuable creative assets but struggle to find and utilize them efficiently. Effective personalization is not about one-to-one marketing but identifying "meaningful breaks" within audiences. Creative quality remains critical despite AI advancements. The future agency model will focus more on strategy, insights, and creative concepts while automation handles production. AI will eliminate repetitive production work but increase demand for higher-quality creative thinking. Andrew predicts a creative renaissance driven by the abundance of AI-generated content. Chapters00:00 Introduction & Welcome01:01 Andrew Swinand's Career Journey04:36 From Publicis & Leo Burnett to ITG06:20 What Inspired Thinking Group (ITG) Does07:43 How AI Transforms Content Production09:10 Cutting Costs, Speeding Up Campaigns & Personalization at Scale11:00 Why More Creative Variations Drive Better Performance12:42 Operational AI vs Generative AI15:18 AI-Powered Asset Organization & Content Discovery17:03 The Right Way to Personalize Advertising20:00 Why Creative Matters More Than Ever21:28 The Future of Agencies in an AI World23:28 AI Slop, Content Overload & Marketing Challenges26:36 What Marketers Are Overhyping About AI27:03 Andrew's Vision for Advertising in 5 Years28:23 Final Thoughts & Wrap-Up Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

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About

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

Information

  • Creator
    AdTechGod, The AdTech God
  • Years Active
    2023 - 2026
  • Episodes
    203
  • Rating
    Clean
  • Copyright
    Copyright © 2025 Marketecture Media, Inc. All rights reserved.
  • Show Website
    AdTechGod Pod

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