The biggest challenges facing B2B Product Marketers today with Sean Lauer of Mural

In this podcast, I'll be chatting to Sean Lauer - a tech enthusiast and B2B expert, currently head of product marketing at US company Mural. Mural is a project planning tool designed to streamline processes within teams - think of it as a Whiteboard on steroids. 

Sean discusses how B2B and B2C marketing is not that different and how his untraditional background in design, agencies and strategy serendipitously brought him back to his first love, tech - and how all of that experience has helped him see B2B marketing in a different light.  

Keep listening to learn more about - 

• How to target humans over companies?
• How big is your audience and marketing funnel?
• The biggest challenges facing B2B marketers today

Enjoy and let me know what you think. 

Sean Lauer LinkedIn

Mural