The Birchal Podcast Birchal

In this episode of The Birchal Podcast, host Emily Macfarlane sits down with Jen Clark, the visionary founder of Heartful and host of the Hosting With Heart Podcast. Jen shares her inspiring journey from her beginnings in graphic design to establishing Heartful, an innovative accommodation platform emphasising sustainable and accessible properties.



Throughout their conversation, Jen discusses the origins and milestones of Hosting With Heart, a podcast that has reached over 100 episodes, and the impact of COVID-19 on her previous business, Ranges Escapes. Jen opens up about the challenges and triumphs of equity crowdfunding, the importance of community, and the personal motivations behind her dedication to inclusive travel. Tune in to discover how Jen is revolutionising the travel industry by ensuring everyone, regardless of their needs, can enjoy a comfortable and welcoming stay.

Join us in this episode of The Birchal Podcast, where host Emily Macfarlane welcomes Glennis Winnett, the visionary founder of Formulite, a health and wellness company dedicated to crafting scientifically formulated meal replacements.

In our discussion, Glennis shares her entrepreneurial journey, focusing on the innovative use of crowdsource funding to propel Formulite's growth and her company’s dedication to quality and customer service. She dives into the unique challenges and victories she has encountered, emphasising the importance of maintaining control and attracting investment without compromising on company vision.

The episode also explores how Formulite distinguishes itself in a crowded market by providing premium products recommended by healthcare professionals and expanding into new customer segments. Listen as Glennis speaks candidly about her personal experiences and strategic decisions that have shaped Formulite into a serious player in the health industry, touching on future growth plans and the continuous evolution of their product lines.

In this episode of The Birchal Podcast, we welcome Jay Curtin, a seasoned entrepreneur with multiple successful capital raises under her belt.



Jay discusses her journey with Australian Honey Ventures, a company that pivoted from traditional honey products to niche markets with a focus on medicinal and therapeutic qualities, and Got Cakey, a digital marketplace that streamlines the cake ordering process. She shares insightful experiences on the strategic use of equity crowdfunding platforms to not only raise capital but also to build brand awareness and customer loyalty.



With anecdotes on consumer-driven marketing, product market fit adjustments, and leveraging digital strategies, Jay offers valuable lessons on the intertwining of capital raising and effective consumer engagement. This episode is a must-listen for entrepreneurs and marketers looking to understand the dynamics of crowdfunding and digital marketing in consumer-facing businesses.



Find out more about this upcoming campaign via:

https://www.birchal.com/company/gotcakey
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Always consider the general CSF risk warning and offer document before investing.

In this episode of the Birchal Podcast, we sit down with Clem Newton-Brown, CEO and founder of Skyportz, to explore the frontier of Advanced Air Mobility (AAM) and its implications for urban transportation & regional connectivity. Clem's rich background in politics, government, and town planning gives him a unique vantage point in leading a company that's shaping the future of how we move in and between cities.



We delve into how his experiences have equipped him to pioneer the development of vertiports in Australia, what AAM looks like globally, and the role of regulatory frameworks in this rapidly evolving industry. Join us as we uncover the potential of AAM to revolutionise our urban landscapes and discuss the exciting developments occurring around the world in this innovative field.



Find out more about this upcoming campaign via:

https://www.birchal.com/company/skyportz
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Always consider the general CSF risk warning and offer document before investing.

Join us in this insightful episode of the Birchal Podcast as we explore the dynamic world of startup financing with our guest, Adam Vise, Group Treasurer at Australian Unity and Chair of the Birchal. In this discussion, we delve deep into the unique challenges faced by female founders in securing capital through traditional financial routes. Adam shares invaluable insights on the pivotal role of crowd-sourced funding in revitalising today's startup economy, providing an alternative avenue for emerging businesses to thrive. We also discuss his role in steering the Birchal platform, reflecting on the evolution of businesses that have leveraged this innovative funding model since its inception in 2018. Tune in to uncover the transformative impact of equity crowdfunding and learn how platforms like Birchal are reshaping the landscape for founders and investors alike.
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Always consider the general CSF risk warning and offer document before investing.

In this episode, we dive into why Australia is seen as the next big opportunity for cannabis enterprises, with insights from Jesse Stanley of the Stanley Brothers and Oliver Zugel, founder of Foliumed. They discuss Australia's progressive approach to medicinal cannabis, its potential as a hub for innovation, and the strategic role it plays in their global plans.

Jesse highlights the Stanley Brothers' deep connection with their community, emphasising its critical role in shaping their initiatives and driving genuine, compassionate innovation in the cannabis space.

The pair address common misconceptions about medicinal cannabis, stressing its therapeutic value and the rigorous science behind its use, aiming to educate and shift public perception towards acceptance and understanding.

Both founders share what motivates their work: a blend of personal commitment to make a real difference, entrepreneurial zeal, and a vision for sustainable, ethically-driven growth in the medicinal cannabis industry.

This episode offers a snapshot of the promising future of cannabis in Australia, through the eyes of two pioneering companies committed to community, innovation, and changing the narrative around medicinal cannabis.

Find out more about their campaign here: https://www.birchal.com/company/foliumed



Always consider the general CSF risk warning and offer document before investing