Bringing Business to Retail Salena Knight

Yesterday marked my 20th wedding anniversary.
I met Ed in a pub, after getting some life altering news.
We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met.
No, I wasn’t pregnant.
Yes, his parents asked “who to” when he said he was getting married…

What the heck has this got to do with how much you should be earning?
 
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Well, when you get married fast, you need to get on the same page fast.
So we went to see a financial advisor,
And what happened in that 3 hours + session, turned out to be one of those 
”when you look back that was a pivotal point in my life, but I didn’t know it at the time” moments.

Find out what happened and how it changed my mindset about how much I REALLY should be earning to live my dream life (and perhaps you should too).

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.
** Sign-up for the challenge here.

Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America
(fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.
What were they doing, that I wasn’t?
Click to find out
>> Want to Double Your Sales in 90 Days? Join my FREE Challenge here

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?
Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).
Register >>HERESo in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.
I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government
I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???
This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...

Too scared to dream big?
This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international.
 
Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of last-minute orders, tight deadlines, and transcontinental deliveries against all odds. Through the ups and downs of being his own boss, Stephen's passion for facing fears and grasping opportunities shines through.
 
Beyond the thrilling adventures, Stephen also drops serious wisdom. He offers invaluable lessons learned on diversifying your offerings to find new revenue streams. Stephen shares how he built trust with huge clients like the NFL through outstanding service. And he proves that sometimes in business, you just need to take the plunge to see how far you can fly.
 
Listen in for an inspiring story of chasing success through courage, tenacity and a willingness to take bold risks. Stephen's journey shows how living your dreams is possible when you follow your entrepreneurial spirit.

Discover the one weird trick freight companies DON'T want you to know!
Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.
Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.
Listen now to learn the freight industry secrets that could save your business!