The Edward Show

Edward Sturm
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  • MARKETING
  • UPDATED DAILY
The Edward Show

Founder and go-to-market stories from the lens of a world-class marketer.

  1. 1 DAY AGO

    Steal This SEO Strategy

    E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking and Backlinks 02:32 Case Study 03:04 Moz for Keyword Gaps 06:52 Personal Reflections 07:39 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

    8 min

  2. 2 DAYS AGO

    People Making Fun of Me Leads to Sales

    People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

    8 min

  3. 3 DAYS AGO

    The Surprising Influence of Anchor Text on Page Titles

    E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Overviews. Sources: https://seosherpa.com/seo-experiments/ https://x.com/lilyraynyc/status/1858970731104571477 https://x.com/brendonboshell/status/1858975259002908713 https://x.com/lilyraynyc/status/1859006088261366202 00:00 Introduction 00:39 The Surprising Influence of Anchor Text on Page Titles 00:51 Experiment Details and Results 03:35 Implications for SEO 04:52 AI Overviews 05:26 Issues with AI Overviews and Robots.txt 08:11 Observations and Recommendations for AI Overviews 09:41 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy

    11 min

  4. 3 DAYS AGO

    Smashed by Google’s Helpful Content Update (HCU) - What to Do

    E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Semrush Local: https://www.semrush.com/apps/local-seo/ Source of Sources: https://sourceofsources.com/ Featured: https://featured.com/ Boost Benchmark: https://boostbenchmark.com/ AI Podcast Matcher: https://aipodcastmatcher.com 00:00 Sudden Drop in Search Traffic 00:28 Understanding the Google Helpful Content Update 01:58 Immediate Steps After Being Hit 02:21 Starting Fresh 02:38 Affiliate SEO in the New Landscape 02:59 Creating and Selling Your Own Products 06:34 Bottom of Funnel SEO 15:36 Link Building 20:56 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #helpfulcontentupdate #seotips #searchengineoptimization #digitalmarketing

    22 min

  5. 4 DAYS AGO

    What’s Going On With Meme Coins

    E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward Show. Sources: https://decrypt.co/291739/lucky-trader-16-3-million-pnut-meme-coin https://decrypt.co/resources/what-is-pepecoin-pepe https://x.com/sterlingcrispin/status/1858229315030438257 https://x.com/codybrown/status/1858255592831262867 https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to Meme Coins 01:06 Insights on Meme Coins 02:04 Peanut the Squirrel 06:10 Other Notable Meme Coins 10:06 Experts on Meme Coins 11:46 The Psychology Behind Meme Coins 19:31 Branding Short Circuits the Brain 21:25 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #memecoins #cryptomarketing #digitalmarketing #branding

    22 min

  6. 5 DAYS AGO

    3 Tools in My Digital Marketing Toolbox I Never Share

    E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #DigitalMarketingTips #MarketingTools #SEO #ContentMarketing

    9 min

  7. 6 DAYS AGO

    Meet the Indie Hackers Killing It on TikTok

    E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.” Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders. These are the Indie Hackers killing it with social video. Source for the podcast: https://www.indiehackers.com/post/creators/meet-the-indie-hackers-killing-it-on-tiktok-3znZ4MnXFrhlr5CCVuio Thank you to Stephen Flanders - https://x.com/SteveFlanders22 00:00 Milestone Celebration 00:11 Inspiration Behind The Edward Show 01:44 The Surprise Mention 03:27 Social Media Growth Insights 07:44 Strategies for Short-Form Video 10:25 Authenticity 16:37 Gratitude The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing

    18 min

  8. 15 NOV

    SEO for SearchGPT, ChatGPT, Gemini, Perplexity, and More

    E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generative AI to recommend your brand: - Use Bing Webmaster Tools and Google Search Console. - Use neutral language. Don’t sensationalize. Don’t use superlatives. - Have your sitemap in your robots.txt file. - Go after keywords that represent the solutions your brand satisfies. - Use your keyword in your page title, meta description, URL slug, H1, and beginning of the first sentence of the page. - Some companies are even using Reddit to train LLMs. My SEO Program: https://compactkeywords.com/ 00:00 Intro to AI Chatbot SEO 01:06 SearchGPT Rankings 01:37 Connect to Bing Webmaster Tools and Google Search Console 02:53 Write in Neutral Language 03:35 Use Your Robots.txt 05:43 Targeting Keywords 06:43 Reddit Brand Ambassadors - Advanced Techniques 08:31 Summary 09:57 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #aiseo #searchgpt #searchengineoptimization

    11 min
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About

Founder and go-to-market stories from the lens of a world-class marketer.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2024
  • Episodes
    504
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    The Edward Show

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