The Email Marketing Show Email Marketing Heroes

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business?
We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective.
Ready?
SOME EPISODE HIGHLIGHTS: 
(0:32) Want to carry on with the conversation? Join our FREE Facebook group. 
(3:23) How do you create an email marketing strategy? 
(6:23) Why is having an email marketing strategy effective? 
(9:55) What to look out for when building your email marketing strategy. 
(14:07) Why plan your strategy quarterly. 
(18:25) What if you only have ONE product?  
(23:31) Think of your subscribers as 3 separate segments. 
(26:23) Link your promotions to your financial goals. 
(29:21) Join The Email Hero Blueprint. 
(29:46) Subject line of the week.
Useful Episode ResourcesRelated episodesThe 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.
Mistakes You’re Making With Your Email Marketing Automation Strategy.
7 New Ideas To Build Your Email List In 2024 (With Extra Tips!)
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, thena...

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?
We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results.
Ready?
SOME EPISODE HIGHLIGHTS: 
(0:33) Want to carry on with the conversation? Join our FREE Facebook group. 
(2:21) What is 'email deliverability'? 
(5:06) The technical things that impact your email deliverability. 
(7:40) Using too many images. 
(9:49) More reasons for not using too many images in your emails. 
(13:55) Having little or no engagement with your emails. 
(16:26) Using 'spammy' words. 
(21:00) What can you do to improve your email deliverability? 
(23:03) Keep your list clean.
(24:57) Subject line of the week.
Useful Episode ResourcesRelated episodesStop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability – With Brian Minick.
Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.
How To Create THE Most Successful Re-Engagement Email Campaign (And Smash Your Sales Targets).
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, thena...

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000.
We're Kennedy and Carrie, and you're about to meet Isabelle (with her beautiful French accent) and find out all the good stuff!
SOME EPISODE HIGHLIGHTS: 
(0:48) Want to carry on with the conversation? Join our FREE Facebook group. 
(2:08) Who is our client Isabelle Lesschaeve? 
(4:28) How does Isabelle work with her clients? 
(6:33) When did Isabelle first get started with email marketing? 
(7:55) What was Isabelle's biggest barrier to using email marketing? 
(10:06) What was the first change Isabelle made when she joined our programme? 
(15:55) What results did Isabelle get from her email marketing? 
(19:23) What's changed for Isabelle since joining our programme? 
(23:20) What ONE action does Isabelle recommend people take?
(24:42) Subject lines of the week.
Useful Episode ResourcesRelated episodesHow Our Client Lucas Reuterstig Saved His Business By Implementing Just Two Of Our Awesome Email Marketing Campaigns.
How April McMurtrey Increased Her Revenue By 400% In Just One Year – A Case Study.
And How Cheryl Hatch Increased Her Membership Conversion Rate By 84% With Just Two Email Campaigns – A Case Study.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and...

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?
We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.
Ready to take notes? (And, most importantly, take action?)
SOME EPISODE HIGHLIGHTS: 
(0:38) Want to carry on with the conversation? Join our FREE Facebook group. 
(3:04) Take action - build one campaign at a time. 
(5:07) Why are campaigns with multiple emails more effective? 
(12:40) 1. A delivery sequence. 
(15:40) 2. A welcome sequence. 
(19:23) 3. A direct sales sequence. 
(22:37) 4. A content-led sequence. 
(27:57) 5. An objection handling sequence. 
(33:19) 6. A risk reversal sequence. 
(34:20) 7. A subscriber engagement sequence. 
(39:01) Subject lines of the week.
Useful Episode ResourcesRelated episodesTemplate For Email Marketing Campaigns.
How To Run A Smashing Flash Sale With One of The Best Email Marketing Campaigns In The World.
Perfect Timing? What’s The BEST Time To Send An Email For Maximum Impact?
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, thena href="https://get.emailmarketingheroes.com/blueprint?utm_source=podcast&utm_medium=vocal&utm_term=&utm_content=&utm_campaign=blueprint" rel="noopener noreferrer"...

What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't?
We're Kennedy and Carrie, and you're about to get a truckload of value from this episode.
Guaranteed.
Ready to take action and get some awesome results?
Let's do this!
SOME EPISODE HIGHLIGHTS: 
(0:33) Want to carry on with the conversation? Join our FREE Facebook group. 
(1:38) Be a guest expert on other people's podcasts. 
(16:00) Speak in other people's memberships and paid groups. 
(21:17) Speak at live events. 
(29:23) Leverage your social media channels. 
(31:03) Ask people to click on the link in your bio. 
(36:18) Leverage a free Facebook group. 
(42:03) Leverage 'swaps' and affiliates. 
(51:49) Join The Email Hero Blueprint. 
(53:36) Subject lines of the week.
Useful Episode ResourcesRelated episodesLanding Pages For Lead Generation – How To Create The Most AMAZING Landing Pages To Attract More Subscribers To Your Email List.
How to Grow your Email List When You Have Less Than 10k Instagram Followers, Helen Perry spills all.
How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers...

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter?
We're Kennedy and Carrie, and you're about to find out the truth about this...
Ready?
SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. 
(2:17) Is there a universal 'best time' to send an email? 
(6:03) The best time to send an email depends on your email list. 
(7:40) Why you shouldn't rely on open rates. 
(11:35) The best time to send an email is when you'll send that email. 
(16:14) Know your audience. 
(17:52) Create email automations. 
(21:05) So when's the best time to send an email? 
(23:23) Join The Email Hero Blueprint. 
(23:51) Subject line of the week.
Useful Episode ResourcesRelated episodesHow To Increase Your Open Rates (They’re Wrong But…)
Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing.
Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.
FREE list to improve your email marketingIf you want to write better emails, come up with better content, and get your readers to click and buy, here's how. This is a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab it for FREE here.
Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your subscribers into customers (within 60 days). If that's you, then graba...