29 episodes

Learn how to market yourself online, find your tribe and grow a business doing the work you love, on your terms. Plus hear what it’s really like running your own show. With Australian blogger, presenter and marketing mentor Emily Osmond.

The Emily Osmond Show Emily Osmond

    • Management

Learn how to market yourself online, find your tribe and grow a business doing the work you love, on your terms. Plus hear what it’s really like running your own show. With Australian blogger, presenter and marketing mentor Emily Osmond.

    Choosing A Perfect Topic For Your Membership

    Choosing A Perfect Topic For Your Membership

    In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more.
    And today, we’re going to nail your membership topic.
    We’ll discover:

    * The key elements that make up a great membership topic
    * Examples of some very niche memberships to help when it comes to choosing yours
    * Topics I wouldn’t recommend creating a membership around
    * Plus the traps that despite your best intentions could get in your way of you creating your membership.

    This episode is brought to you by my new program Scalable (https://emilyosmond.mykajabi.com/scalable), where I’ll teach you how to plan, create and launch an online membership in six weeks - sharing what I learnt (and what I did wrong) taking my membership to a six figure revenue stream in my business. Scalable is now open for enrolment with a special launch-only price available only until February 2nd.
    I’m also running special free online masterclasses this week and next where I’ll take you through The 3 Essential Steps to Launch a Profitable Online Membership. So click here (https://events.genndi.com/register/818182175026327138/85b202f9e8) to register your place.

    • 13 min
    Should You Create An Online Membership?

    Should You Create An Online Membership?

    Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review?
    And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy.
    So what would it look like if 97% of your clients paid you again next month?
    This is the business I have created with my online membership.
    About 18 months ago, I was only offering one to one services. I really had no idea or experience in the online business world.
    But I knew the way I was working wasn’t making me happy. I wanted to work with more people, but my time was capped out. I also wanted freedom to work when I wanted to, to work from where I wanted, and for most of my time to be spent teaching and supporting. And of course, I wanted to grow my revenue too without needing to put in more hours.
    Within a year, I grew my membership to a six figure income stream in my business, and have the freedom to work from where I want to, when I want to AND really love the work I do.
    In this episode we are going to look at if an online membership could be a great fit for you, and what questions you need to ask yourself to find out.
    We cover:

    * What an online membership is exactly
    * Why you might want to launch one
    * What the benefits are
    * What the different is between a membership and a course
    * The beauty of recurring payments
    * Three measures to know if running a membership is for you.

    This episode is brought to you by my new online program, Scalable, where I’ll teach you how to map out, create, launch and sell your first online membership. Go to www.emilyosmond.com/scalable (https://www.emilyosmond.com/scalable) to enrol.

    • 24 min
    Knowing Our Body to Better Our Business with Jema Lee

    Knowing Our Body to Better Our Business with Jema Lee

    Let’s start with some honesty here.
    How many things do you do at the EXPENSE of your health?
    What do you prioritise AHEAD of your health?
    How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well?
    What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and in our business?
    In today’s episode, I’m joined by Jema Lee of www.wellsome.com and @wellsome_jemalee on Instagram.
    Jema is a women’s cycle health educator whose work helps to reconnect women with their bodies and find their unique flow.
    In our discussion we cover:

    * The what, why and how of cycle tracking
    * How shifts and changes to our nutrition and physical movement through our cycle can support us
    * How Ancestral and Ayurveda health can be applied to hustles and entrepreneurs
    * And lots more!

    JEMA’S DETAILS: wellsome.com | @wellsome_jemalee | Free Cycle Tracker
    MY DETAILS: emilyosmond.com (https://www.emilyosmond.com/) | @emilyosmond (https://www.instagram.com/emilyosmond/) | Free Resources (https://www.emilyosmond.com/free)
    HOW TO SUPPORT THE SHOW

    * Write me a review & I’ll give you a shoutout in a future episode!
    * Subscribe so that you don’t miss an episode!
    * Screenshot as you listen, share to your social media & tag me so I can repost!

    • 50 min
    My Business Plan for 2020 & How to Create Yours

    My Business Plan for 2020 & How to Create Yours

    Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses.
    So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do to beat the overwhelm and keep momentum.
    MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources (https://www.emilyosmond.com/free)
    HOW TO SUPPORT THE SHOW

    * Write me a review & I’ll give you a shoutout in a future episode!
    * Subscribe so that you don’t miss an episode!
    * Screenshot as you listen, share to your social media & tag me  so I can repost!

    • 27 min
    Grow your Profits with Melanie Miller

    Grow your Profits with Melanie Miller

    I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!).
    I avoided looking too much at my numbers and hoped, somehow, it would all work out.
    Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too.
    In this episode, we have the brilliant Melanie Miller who specialises in dishing up the hard, unsexy truths of business to women.
    You’ll hear the event that happened in Melanie’s life that strengthened her resolve to help more women get in control of their finances, and create, as she calls it, Profitable, Liveable and Loveable businesses both off and online.
    Today Melanie has a thriving online business, called Profit Lovers, a community of more than 8000 female entrepreneurs and is living nicely in what she calls her business "sweet spot".
    So, let’s bring on Melanie Miller to share how we can create more profit in our business - I know you’re going to love this episode!
    WE MENTIONED:
    (http://toggl.com/)

    (http://toggl.com/)
    * (http://toggl.com/)Toggl.com (http://toggl.com/): Free time tracking software
    * Theprofitlovers.com (http://theprofitlovers.com/): To download Melanie’s Plan + Track spreadsheet for 2020

     
    MELANIE MILLER’S DETAILS: theprofitlovers.com | @profitlovers (https://instagram.com/theprofitlovers/)
    MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources (https://www.emilyosmond.com/free)
    HOW TO SUPPORT THE SHOW

    * Write me a review & I’ll give you a shoutout in a future episode!
    * Subscribe so that you don’t miss an episode!
    * Screenshot as you listen, share to your social media & tag me so I can repost!

    • 43 min
    My 2019 Year in Review

    My 2019 Year in Review

    Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at.
    I cover my first year of running an online program, how much I invested in Professional Development and my approach to it, what beliefs I needed to change when running my retreat, starting this podcast and guest speaking, what a major highlight of this year had been, how my team has changed and grown over the past 12 months, what I invested in when it came to my personal life and what I want to do better at in 2020.
    I hope you take something out of this episode that’s helpful for your business too. So let's get stuck in!
    MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
    HOW TO SUPPORT THE SHOW

    * Write me a review & I’ll give you a shoutout in a future episode!
    * Subscribe so that you don’t miss an episode!
    * Screenshot as you listen, share to your social media & tag me so I can repost!

    • 30 min

Customer Reviews

office2site ,

Finally a podcast I want to listen to

This podcast is fun, friendly and full of information you can implement immediately to make a difference. Emily sounds so friendly and genuine but mostly the content is great and entertaining. Thank you, you have resurrected my interest in all podcasts, but Your’s sets the standard. Thanks Emma Bentton @office2site

Kate Jeremiah ,

So good!

Love, love, love this podcast. It’s fun and engaging and packed with practical advice. Can’t wait to implement your fantastic ideas in my business.

Cheers
Kate from @katejeremiah_copywriter

Shternie Schapiro ,

Style by Shternie

I loved the Instagram personality quiz. It made me feel validated for being who I am and not having to force myself to be someone Im not. The description of my insta personality was spot on and the practical where tos were so useful. (I followed through with them immediately) Thank you Emily for sharing the Instagram language for new businesses.

I am a colour and style consultant. Encouraging people to celebrate their own unique beauty through colour consulting and styling.

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