The Horse Business Advice Podcast

Melody Semmler
  • 5.0 (8)
  • BUSINESS
  • UPDATED WEEKLY
The Horse Business Advice Podcast

The Horse Business Advice Podcast brings you tips, insights, and candid real stories of equine business owners. My passion is helping equine businesses get the confidence to move forward and get organised to balance life and a business at the same time. Hosted by Melody Semmler - founder of global business Equine Entrepreneurs, mother, lover of horses, and a online business coach based in Perth, Australia.

  1. How to use ChatGPT AI to increase productivity in your horse business

    17/04/2023

    How to use ChatGPT AI to increase productivity in your horse business

    AI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil. I think we all go through stages of mindest when it comes to getting our heads around ai, and they include;fear - is it stealing my stuff, or accessing my bank details secretly?denial - it couldn't possibly do anything useful for me...resentment - it's going to replace me!awe - OMG it can help me with that too? excitement - let's try th...

    27 min
  2. Is your business idea really a gap in the equestrian business market?

    02/04/2023

    Is your business idea really a gap in the equestrian business market?

    Is it a gap in the equestrian business market, or is it just not something people want? Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’. Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling. In this podcast I'm going to dive into the steps you need to take to work out how to establish that a ne...

    19 min
  3. My Email Marketing Apocalypse (and how to deal with sh%t going wrong in your business)

    20/03/2023

    My Email Marketing Apocalypse (and how to deal with sh%t going wrong in your business)

    Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't.I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, so if you ever have something big happen with technology in your business, you can work through this recovery process without needing to run a power...

    26 min

  4. 25/02/2023

    Identifying and solving money leaks in your business

    Sometimes, it's not about busting your ass to make more sales, that you probably don't have time to make/pack/send/do the service because you are already flat out.Sometimes it's about finding the money leaks.As a business coach, I see business owners scrambling to make more sales, get more bookings, they are trying EVERYTHING, spending HOURS working on their socials, looking for sales and opportunities, and the stress is sometimes too much for them.So they don't have time or energy to reconci...

    23 min

  5. 03/02/2023

    Why putting your prices up in your equine business is sometimes necessary, and how to do it without it feeling awkward

    It’s a harsh fact of reality, prices of things are increasing, and that’s going to affect you as a business. It can feel terrifying to put your prices up, but sometimes, it’s absolutely necessary. In this episode, I’m going to chat about the ‘mathsing’ so you know whether to put your prices are, and then how to actually do it without giving yourself an anxiety attack… Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss ...

    27 min

  6. 19/01/2023

    How often should I post on social media?

    The golden question.... how often should I post on social media? So today, I'm chatting about how often you should be posting on social media as an equine business owner, staying consistent, and nailing your messaging. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a...

    25 min

  7. 01/01/2023

    Ways to avoid being hacked on social media

    Getting hacked on social media has become the number one fear for small business owners. It can be crippling. And as many times as I remind people to do everything to secure their account, it's not until you get hacked that you realise how important all that stuff was. So today, I'm chatting about how to protect yourself as best you can, and ways to try and resolve problems if they arise. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a ...

    20 min

  8. 18/12/2022

    Dealing with negative reviews

    Finding a negative review popping up about your business can be stressful on so many levels. Did you do the wrong thing? Is the customer being unreasonable? What if people see it and nobody every buys from you again? (hint - that isn't going to happen)In this episode, I'm chatting about how to effectively deal with any kind of negative feedback, reasonable or not. One bad review isn't going to tank your business, and there's ways to manage any fallout you may be concerned about. Enj...

    22 min
See All (31)

5
out of 5
8 Ratings

About

The Horse Business Advice Podcast brings you tips, insights, and candid real stories of equine business owners. My passion is helping equine businesses get the confidence to move forward and get organised to balance life and a business at the same time. Hosted by Melody Semmler - founder of global business Equine Entrepreneurs, mother, lover of horses, and a online business coach based in Perth, Australia.

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