
234 episodes

The Kim Barrett Show Podcast Kim Barrett
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- Business
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5.0 • 65 Ratings
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Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.
Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it’s free, accessible, and we’re bringing directly it to you—all you have to do is listen!
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Coaching in the Car: Why Consistency Wins Every Time
Consistency in business is fundamental to its success and longevity. This reliability extends across various dimensions, playing a pivotal role in building trust and credibility. When businesses consistently deliver quality products and services, they establish a reputation for reliability that fosters long-term relationships with customers and clients.
In today's episode, we delve into a pivotal theme that underpins success in both business and marketing—consistency. We reflect on the recently concluded 12-week training phase for many clients, and it's been a great testament to the power of consistency, as we discuss the importance of fostering habits and commitment in the ever-evolving landscape of client relationships.
So what are you waiting for? Join us for the final installment of our "Coaching in the Car" mini-series, where we challenge you to overcome perfectionism and fear. And explore the transformative philosophy that "more offers equal more sales," placing an emphasis on embracing progress over fixating on perfection as you navigate the path to success.
Episode Highlights:
00:00 - Coming up..
00:22 - Introduction
00:57 - John shares insights into the 12-week training phase for clients
02:33 - Discussing the evolving nature of client relationships and the need for adaptation
04:37 - The importance of consistently making and rolling out offers
05:40 - Embracing progress over perfection
06:48 - Update on the number of clients
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specialising in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information. -
Coaching in the Car: The Importance of Niche Targeting
Niche targeting is essential because it allows businesses to focus their resources and efforts on a specific audience, increasing the effectiveness of their marketing strategies and ultimately leading to more meaningful connections with customers who are more likely to engage, convert, and remain loyal.
In today's episode, John and I delve into some valuable insights we've gained from the Mastermind.The clarity we've gained from the discussions we have made prompted a reevaluation of our business strategy. And realising the importance of niche targeting has been a game-changer for us.
Tune in and join us for another coaching in the car session where we talk about the importance of niche targeting and how it has helped John refine his marketing precision to truly connect with the right audience.
Episode Highlights:
00:00 - Coming up…
00:33 - Introduction
00:59 - John gives updates on how his business is doing so far
02:49 - John’s realisations and insights from the mastermind
04:23 - Why it’s important to know your niche
06:50 - Number of clients
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specialising in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information. -
Coaching in the Car: Knowing Your Business's True Value
Hop into the car with us for another coaching in the car session! Today, we're talking about figuring out how much your skills and knowledge are really worth when you're coaching in the business world.
John Pownall, who's been with us for the previous five episodes, shares some ups and downs that he's been through from the past few weeks like trying to get new clients while juggling a busy life. It's tricky when most of your clients come through word of mouth and you're also working face-to-face with people. Sometimes, you meet folks who might not be the best fit or who take a long time to decide.
Today's episode zooms in on an important idea: not selling yourself short. It's about understanding that what you know and the experience you bring are valuable. We also touch on how telling people about the value you provide is key. It's not just about what you charge but making sure clients see the good things they'll get from working with you.
The ride isn't all about pricing; learning and understanding that sometimes having fewer clients and charging a bit more might actually be better. Join us as we find the right balance between your pricing and seeing your business's worth clearly in the world of coaching. Tune in!
Episode Highlights:
00:00 - Coming up…
00:25 - Introduction
01:04 - John’s reflection on recent experiences and challenges
04:47 - Realisation about potential undervaluing of services despite experience and knowledge
06:42 - Discussion on pricing strategy and value perception
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information. -
Coaching in the Car: Managing Client Relationships
Maintaining a regular presence in your business is crucial for client retention, as it showcases your commitment to keeping clients engaged and informed. It facilitates two-way communication, allowing you to receive feedback and adapt to meet your clients' evolving needs and expectations. In a rapidly changing business landscape, consistently sharing relevant content demonstrates your ability to stay responsive to industry trends.
In today’s coaching in the car session, John and I talk about the secrets of managing client relationships and growing our client base. We share our strategies for reaching new clients, retaining existing ones, and creating engaging stories that resonate with our audience.
So, if you're looking to enhance your client relationships and boost your business, join us as we share our insights and experiences on this week's episode. Stay tuned for more helpful tips and exciting developments in this mini series.
Episode Highlights:
00:00 - Coming up…
00:23 - Introduction
00:54 - John gives updates on how his business is doing so far
02:45 - The significance of consistently making offers to engage your audience
03:55 - Strategies for engaging the audience
05:21 - The importance of honing in on a niche
07:56 - Business growth and metrics
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information. -
Coaching in the Car: Handling Overwhelmed Clients
In this episode, let's take a deep dive into the unique set of challenges that arise as a coaching business expands and takes on more clients. It's not always smooth sailing; there are bumps in the road, and we're here to share some of our recent experiences and insights.
As John's business here has been steadily growing, he's had the privilege of interacting with a diverse range of clients. However, with growth comes a new set of hurdles, and it's essential to address them with sensitivity and a clear strategy. One such challenge is dealing with clients who initially show immense enthusiasm but quickly become overwhelmed by the demands of their fitness routines.
Today, let's explore the delicate balance between being understanding and maintaining the integrity of the program. We've learned that clients often over-stress themselves, creating excuses to avoid tackling new challenges. To help them overcome this, we've advocated for breaking down tasks into manageable steps, focusing on one thing at a time to reduce feelings of overwhelm.
Join me in this conversation for more tips as we share the journey of growth and the invaluable lessons we've learned in dealing with clients at various stages of their fitness journeys. We also discuss the intricacies of coaching, the rewards of guiding clients toward their goals, and the ever-present challenge of balancing compassion and accountability. It's a real-world look at the business of coaching and the commitment to helping clients overcome their hurdles as they strive for success.
Episode Highlights:
00:00 - Coming up…
00:34 - Introduction
01:54 - Client hurdles
03:48 - Emphasising that change requires overcoming hurdles
05:54 - Qualifying clients
06:57 - Balancing money and retaining clients
07:26 - The importance of accountability
07:52 - Business growth and metrics
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information. -
Coaching in the Car: How to Use Simple Ads Effectively
Hey there, folks! We're about to dive into the fascinating world of advertising. Still with John Pownall in our Coaching in the Car mini series, today is all about embracing simplicity in your ad campaigns, and we've got some real gems to share.
Now, you might be thinking, "Simple ads? Aren't flashy visuals the name of the game?" Well, we're here to tell you that sometimes, less is indeed more. In our discussion, we highlight the beauty of what we affectionately call "ugly ads." These are the kind of ads that ditch the bells and whistles and get straight to the point. Why? Because when your offer is crystal clear, you don't need to spend eons crafting a visual masterpiece.
As we kick off, we fill you in on the progress of John's business venture, sharing insights into our customer-centric approach and our relentless drive for growth. Our discussion also highlights the importance of budget allocation based on performance, rather than just aesthetics. It's a wake-up call for those who think a high number of likes equates to success. We're all about the results, and you should be too.
This episode is your backstage pass to effective advertising strategies, and we're sharing it all with you. So, if you're in the game of marketing and want to level up your ad campaigns, don't miss this episode!
Episode Highlights:
00:00 - Coming up…
00:28 - Introduction
00:43 - Overview and Progress Update
01:43 - Exploring New Strategies
03:26 - Balancing Budget
04:28 - WE USED UGLY ADS
06:20 - Engagement and likes
07:44 - Client Growth Update
About John Pownall:
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.
Customer Reviews
Inspiring and exciting!
New subscriber here and already two episodes down today!
I’ve started my own new business this year and I’m finding a lot of value in this content.
Thanks Kim!
Ian
Great stuff!!
Can’t wait to get listening to more!!
Best in the business
Thank you Kim Barrett for your wise words and knowledge 💓