Boom Your Biz Sonya McIntyre-Reid

If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how.

And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content.

In today’s episode, I’m going to take you through the elements of a good content plan, how long content creation ACTUALLY takes, and a few tips for making your content go further.


Download your free content pillar workbook here: https://kissmarketing.lpages.co/ep-126-content-pillars/

If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies.

I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your website could drop off, and you could waste THOUSANDS of dollars on ads that don’t work.

FOR DMARC SETUP:
Email hello@linchpindigital.com.au or visit bit.ly/dmarcsetup

TO JOIN THE BOOM YOUR BIZ FACEBOOK GROUP:
https://www.facebook.com/groups/boomyourbiz

The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January.

The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit.

It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK.

If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness

My podcast on discounts and promotions last month generated some really interesting discussion.

The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices.

And while these are totally valid concerns, they’re not insurmountable problems.

Here's the thing:
YOU get to set your prices.
YOU get to say what your value is.
And YOU can change your mind, one way or the other, whenever you like.

And if you want to learn how to position your brand as premium?
In this episode, I’m going to show you how.

One of my idols, Seth Godin, once said,
“When you speak to everyone, you speak to no-one”.

And nowhere is this clearer to me than in the marketing world.

Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate.

So, how do you avoid becoming the pick-me of your industry?

For starters, you stop trying to please everybody, and you speak directly to your customer avatars.

In this episode I’ll take you through:

- What a customer avatar actually IS,
- Why getting granular about your customer avatar, matters,
- How you create an EFFECTIVE customer avatar, and
- The things you need to consider beyond age, gender and income when creating a customer avatar.

My team has created a free workbook to go with this episode, you can download it here

https://www.kissmarketing.com.au/free-resources 

If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere!

The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do things right.

In this episode, I’m going to show you how the main themes of the film were reflected throughout the marketing cycle, and hopefully give you some ideas for tapping into pop culture trends the RIGHT way in your own marketing.

I’d love to hear which of these lessons you’re going to implement in YOUR business.

Let’s continue this conversation over in the Boom Your Biz Facebook Group, where you can connect with like-minded business owners. Click here to request to join: https://www.facebook.com/groups/boomyourbiz