Boom Your Biz

Sonya McIntyre-Reid
  • 5.0 (17)
  • MARKETING
Boom Your Biz

Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.

  1. 7 OCT

    The way the cookie crumbl's

    Have you been following along with the pop-up Crumbl saga on tiktok? The US cookie company with 5.9 million instagram followers had a pop-up last Sunday in Bondi. Each cookie was an eye-watering $17.50. But not all was what it seemed with reports coming out that the cookies were purchased by fans in the US then ferried back to Australia in their carry on luggage. Is there more to this story and how were we all duped?

    19 min

  2. 5 JULY

    From managing Reece Plumbing's social media to becoming TikTok Famous. Interview with Kim Elizabeth James

    Ever wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger. With a decade of experience in content and digital marketing, Kim helps organisations launch and scale their marketing strategies, campaigns, and products. Her approach integrates insights and a passion for consumer behaviour with human psychology to create industry-leading content strategies and funnels that can be applied to all industries. As a thought leader, Kim has presented on trends locally and internationally across various sectors. After 10 years in the corporate world, she started Tangerine Tango to bring her content marketing expertise and tried-and-tested lessons to her own venture.

    30 min

  3. 29 MAY

    When head office is out of touch

    In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office. Sarah recounts how she crafted a vibrant and engaging online presence, leading to the client being fully booked for months and even expanding their team. However, the head office’s rigid approach soon dampened the creative spark, demanding mundane and uninspiring content that starkly contrasts with Sarah’s successful, personality-driven posts. Sonya and Sarah dive deep into the clash between local flair and corporate conformity, highlighting the importance of authentic engagement over box-ticking. They also explore how businesses can navigate such challenges and maintain their unique voice without losing sight of brand guidelines. Tune in to hear how Sarah’s creative solutions not only resonated with the local community but also set a benchmark for effective social media marketing. Whether you’re a business owner, marketer, or just love a good behind-the-scenes story, this episode is packed with insights and inspiration. 🌟 Don't miss out on this candid conversation that uncovers the real struggles and victories of modern social media management.

    20 min

  4. 15 MAY

    Building Better Startups: A Framework for Founders from Tiffany from The Product Bus

    In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she and her team specialise in guiding tech and non-tech start-ups through the critical stages of product development and market validation. We dive into the unique challenges start-ups face, particularly the common pitfalls in marketing and product validation. Tiffany emphasises the importance of understanding your customer base and validating problems early to avoid costly missteps. She also discusses the ethical stance of The Product Bus on fee-for-service consulting, steering clear of equity in fledgling start-ups to protect founders’ interests. Tiffany shares valuable insights on automation tools, project management software like ClickUp, and the benefits of AI in streamlining business processes. Join us for a conversation packed with practical advice, resources, and a glimpse into the supportive ecosystem Tiffany and her team are building for start-up success. Resources and links mentioned: AI Tools: Reclaim (affiliate link) https://reclaim.ai/r/s/EAnUl Respell https://www.respell.ai/ The Product Bus website: https://theproductbus.com/ Connect with Tiffany: Linkedin: https://www.linkedin.com/in/tiffany-ashdown/ TikTok: https://www.tiktok.com/@tiffany_ashdown?_t=8mKaauLmOmu&_r=1 Instagram: https://www.instagram.com/theproductbus/

    31 min

  5. 30 APR

    The reality of Content Creation

    If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how. And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content. In today’s episode, I’m going to take you through the elements of a good content plan, how long content creation ACTUALLY takes, and a few tips for making your content go further. Download your free content pillar workbook here: https://kissmarketing.lpages.co/ep-126-content-pillars/

    12 min

  6. 27 FEB

    Two privacy changes that could cost you thousands

    If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies. I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your website could drop off, and you could waste THOUSANDS of dollars on ads that don’t work. FOR DMARC SETUP: Email hello@linchpindigital.com.au or visit bit.ly/dmarcsetup TO JOIN THE BOOM YOUR BIZ FACEBOOK GROUP: https://www.facebook.com/groups/boomyourbiz

    12 min

  7. 23 JAN

    75 Hard for business owners

    The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January. The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit. It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK. If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness

    12 min

  8. 26/09/2023

    Positioning as premium in a cut price industry

    My podcast on discounts and promotions last month generated some really interesting discussion. The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices. And while these are totally valid concerns, they’re not insurmountable problems. Here's the thing: YOU get to set your prices. YOU get to say what your value is. And YOU can change your mind, one way or the other, whenever you like. And if you want to learn how to position your brand as premium? In this episode, I’m going to show you how.

    10 min
See All (131)

5
out of 5
17 Ratings

About

Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.

Information

  • Creator
    Sonya McIntyre-Reid
  • Years Active
    2019 - 2024
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    © Sonya McIntyre-Reid
  • Show Website
    Boom Your Biz

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