#257 Talisman: Harnessing the power of data

Data is always talking. You just need to learn how to listen. 

Dharpan Randhawa is the CEO of Talisman, a sports marketing agency, and a former SVP at McLaren Racing. To put it simply, he's a marketing matchmaker.

Working alongside big names including Formula 1, Heineken and tennis player Andy Murray, Dharpan Randhawa delivers marketing results by utilising and applying data to his clients. 

As business owners, data is one of our most valuable resources. Mark Bouris and Dharpan discuss how your small business can learn from big businesses and take things to the next level using data.

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